This is pure Gold. Thanks for sharing, John. Looking forward to the webinar!

Bev

Hey John, thanks for this video. I found it extremely helpful. (How often is it that someone complains that they can’t get on a list, I mean really.)

I signed up for the webinar and am eagerly looking forward to it.

You asked for ideas for the webinar and I thought I’d shoot some at you.

1) Bullets – Everyone often says things along the lines of “bullets are their own separate animal.” I do not understand what all the hub-ub is about. This makes me slightly fearful, do I simply intuitively understand bullets or am I missing something big? Any attention given to properly using bullets and the theory behind them would be greatly appreciated.

2) Transitioning Into Stories – If this gravity of this request is too big feel free to skip over this. I know that storytelling is one of the (perhaps the) most effective ways to communicate anything. That as humans we intuitively understand things through story. Telling stories is not at the heart of my request. What I am wondering is how does one effectively transition from copy and pith to story telling. I’ve seen many people simply say “Here is my story:” and then go into it, but I feel that this method is weak. However is it in a pinch good enough?

Much love
-Andy

Also you mentioned in the video that there are some “power words” that have been proven to be effective.
Mind sharing them ^_^.

Would to see you cover the topic of video only sales “letter” pages vs. copy/video hybrid vs. just long form copy. Video seems to be all the rage, but is it a viable (i.e. equal to or better) way to communicate your sales message than the traditional long form sales letter? Thanks.

- Travis

What to do if you have not made enough sales yet to have testimonials? Best method to encourage customer testimonials?
Kai´s last [type] ..How To Build A MLM Business

Hi John,
I am rather late in getting to your webinar, including this one. alth I did see your message re the stuff up on it 1st time.
So have you done it yet & is it available on replay?

Suggestions as above on bullet points
You mentioned (in this webinar) but did not cover ‘free (white) space’ on page.
Also P.S.’s. I would like to know more about them.
And if people are skimming more, why the long sales blurb?

Thanks
Greg

John,

Thanks for this. Some fantastic information from looking at the deeper benefits through to focusing on the hook and theme.

I have been thinking through my website and will look to see how I can create a more clearer message. I have already been through customer surveys and worked out a few key things customers value.

Thanks for this and look forward to the webinar.

Rahul