A Prescription in Marketing

In case you haven’t seen it yet, Gary Bencivenga just released his latest bullet, entitled “The ‘Golden Key’ of Persuasion“.

In it, Gary says the following:

“I love clichés, and you should too! They are clichés precisely because everyone already believes them, so using them gives your copy greater credibility.”

I recommend you read and print out all of his other bullets if you haven’t already, as well as sign up for Gary’s list.

Gary is a pure pitch-free zone and delivers nothing but TREMENDOUS content.

Also, here are a couple of sites where you can find tons of clichés:

http://www.westegg.com/cliche/
http://www.clichesite.com/index.asp

And of course, my Copywriter’s Toolkit actually has a online tool in it that scans your copy for clichés and points them all out for you. More on that soon…

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