Why Gary Bencivenga Loves Cliches

In case you haven’t seen it yet, Gary Bencivenga just released his latest bullet, entitled “The ‘Golden Key’ of Persuasion“.

In it, Gary says the following:

“I love cliches, and you should too! They are cliches precisely because everyone already believes them, so using them gives your copy greater credibility.”

I recommend you read and print out all of his other bullets if you haven’t already, as well as sign up for Gary’s list.

Gary is a pure pitch-free zone and delivers nothing but TREMENDOUS content.

Also, here are a couple of sites where you can find tons of cliches:

http://www.westegg.com/cliche/
http://www.clichesite.com/index.asp

And of course, my Copywriter’s Toolkit actually has a online tool in it that scans your copy for cliches and points them all out for you. More on that soon…

Copywriting , , , , , , ,

About The Author



John "Ritz" Ritskowitz is a direct response copywriter, author, speaker, and overall marketing nut! Visit his blog to get proven marketing tips, tactics and strategies, along with news, free goodies, and more. Head over to http://JohnRitz.com now. Get even more free stuff by following John on Twitter.

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  1. March 3rd, 2011 at 12:37 | #1

    Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a bit, but instead of that, this is great blog. A great read. I’ll certainly be back.

  2. September 6th, 2011 at 06:23 | #2

    Oh my goodness! It is like you read my mind! You appear to know so a lot about this, just like you wrote the book in it or some thing. I believe which you could do with some pics to drive the content home a bit, besides that, this is useful blog post. A outstanding read. I will certainly return once more.

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