Why Gary Bencivenga Loves Cliches
In case you haven’t seen it yet, Gary Bencivenga just released his latest bullet, entitled “The ‘Golden Key’ of Persuasion“.
In it, Gary says the following:
“I love cliches, and you should too! They are cliches precisely because everyone already believes them, so using them gives your copy greater credibility.”
I recommend you read and print out all of his other bullets if you haven’t already, as well as sign up for Gary’s list.
Gary is a pure pitch-free zone and delivers nothing but TREMENDOUS content.
Also, here are a couple of sites where you can find tons of cliches:
http://www.westegg.com/cliche/
http://www.clichesite.com/index.asp
And of course, my Copywriter’s Toolkit actually has a online tool in it that scans your copy for cliches and points them all out for you. More on that soon…






Download your free copy of the eye-opening report, 10 Ways To Write More Effective Ads. Feel free to print it out and pass it it around.
