A Prescription in Marketing

My friend and colleague Ryan Healy recently posted a topic entitled Why Do I Blog, and opened up the floor with an invitation to others to give their own reasons…on their own respective blogs.

I think that’s a great idea, as many of his readers may find other interesting points of view by doing a little exploring. Plus, rather than encouraging comments on his site, he’s tagging these other blogs, just like Mike Sansone did in his response to the Why Do I Blog theme making its rounds across the Net today.

And like Mike, who was tagged by others (a good testimonial to the Web 2.0 connectivity that continues to spread), Ryan tagged my blog here as well.

But here’s the kicker: this blog and it’s domain is something I’ve been building over the last few weeks. My old blog was on Google’s Blogger, and I’ve since moved to WordPress hosted on a new dedicated server of mine. But I never told a single soul about this move yet, because it’s still in progress!

I hope you’ll reread that last sentence and let its significance sink in.

Yes, I’ve been tagged and am already getting traffic without announcing anything. Without telling my subscribers. Without publishing a post on my Blogger-hosted blog telling my readers of the change. Without even telling my wife yet (although she would nod, smile, and say “that’s nice, John” anyway. She’s always so supportive!

So this should wake up a few of you who aren’t blogging yet for some reason.

But…back to the topic. Why do I blog?

I suppose originally it was my desire to engage a meaningful conversation about copywriting and marketing. I also wanted to get out in front of my potential clients and partners to maintain a good presence in a somewhat casual, but still professional, environment.

Although those reasons are still valid for me, today I’m learning more than ever. And when I come across something that’s just so cool (yes, the “cool” factor does play a part) and profitable for me, I just want to share it.

Give and you shall receive. Cliche? Maybe. But definitely true.

It’s been a crazy wonderful ride so far, and the more I “journey,” the better the scenery. And I have many people to thank for that.

So I guess in the end, blogging is a way to give back for all the gifts I’ve received and continue to receive.

It’s really an ongoing discovery for me. I wrote in my very first blog post:

There are many others out there with some of my experiences, expertise, and goals. But there’s nobody else in the world who has all the combined knowledge as me, and has experienced the exact same successes and failures. The same is true of you.

So what about you? Why do you blog?.

The 5 people I’m tagging are:

• David Garfinkel
• Jason Moffatt
• JP Maroney
• Alice Seba
• John Manley

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