Comments on: Where The Salesletter Begins http://www.JohnRitz.com/blog/where-the-salesletter-begins/ A discussion of modern and proven marketing techniques, copywriting, and strategies for all businesses. Fri, 12 Feb 2010 03:16:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Sublime Products http://www.JohnRitz.com/blog/where-the-salesletter-begins/comment-page-1/#comment-16321 Sublime Products Sat, 14 Jun 2008 00:16:32 +0000 http://www.JohnRitz.com/blog/?p=49#comment-16321 Hey John My brother is a great face to face salesman and I'm more of the educator (and manager) in the family so I'm going to get him to record a sales pitch or two for me into my Skype voice mail. It'll be for my worst converting product. Then I'm going to change the sales page and see what response I get. Traffic to that site is pretty consistent so I'll be able to get an accurate view of how good a technique it is for me. If it works well I'm going to buy him a nice, comfortable Skype headset - because he's going to be on it for the rest of his life as I launch products! Amin Hey John

My brother is a great face to face salesman and I’m more of the educator (and manager) in the family so I’m going to get him to record a sales pitch or two for me into my Skype voice mail. It’ll be for my worst converting product.

Then I’m going to change the sales page and see what response I get. Traffic to that site is pretty consistent so I’ll be able to get an accurate view of how good a technique it is for me.

If it works well I’m going to buy him a nice, comfortable Skype headset – because he’s going to be on it for the rest of his life as I launch products!

Amin

]]> By: John Ritskowitz http://www.JohnRitz.com/blog/where-the-salesletter-begins/comment-page-1/#comment-16305 John Ritskowitz Fri, 13 Jun 2008 16:30:18 +0000 http://www.JohnRitz.com/blog/?p=49#comment-16305 Andrew, great point! Many of us know it's smart to try selling your product in person before you write the salesletter to uncover objections, among other things, but how many people actually go through the trouble of DOING that? Vin, I agree. The best part about what we talked about was that this was information marketers wanted to know, not what we THOUGHT they might want to know. Thanks, Kevin. Stick around. There's more nuggets to be handed out ahead! Welcome, Sublime! If you end up trying it, let me know how you make out! Sean, that's why I think it's so powerful. But I can't take credit for the idea. That was all John Carlton. And it's pure gold! Cheers, John Andrew, great point! Many of us know it’s smart to try selling your product in person before you write the salesletter to uncover objections, among other things, but how many people actually go through the trouble of DOING that?

Vin, I agree. The best part about what we talked about was that this was information marketers wanted to know, not what we THOUGHT they might want to know.

Thanks, Kevin. Stick around. There’s more nuggets to be handed out ahead!

Welcome, Sublime! If you end up trying it, let me know how you make out!

Sean, that’s why I think it’s so powerful. But I can’t take credit for the idea. That was all John Carlton. And it’s pure gold!

Cheers,

John

]]> By: Sean Mize http://www.JohnRitz.com/blog/where-the-salesletter-begins/comment-page-1/#comment-16302 Sean Mize Fri, 13 Jun 2008 13:48:56 +0000 http://www.JohnRitz.com/blog/?p=49#comment-16302 John, That really is great advice...if I am in front of a client, it is so easy...it is almost natural, and yet when I try to put it on paper, it is so much more difficult. So...I think your idea is a great one, and worthy to be tried out! Sean John,

That really is great advice…if I am in front of a client, it is so easy…it is almost natural, and yet when I try to put it on paper, it is so much more difficult.

So…I think your idea is a great one, and worthy to be tried out!

Sean

]]> By: Sublime Products http://www.JohnRitz.com/blog/where-the-salesletter-begins/comment-page-1/#comment-16297 Sublime Products Fri, 13 Jun 2008 10:17:11 +0000 http://www.JohnRitz.com/blog/?p=49#comment-16297 <strong>The Best Salesletter...</strong> …Sometimes you can pick up good ideas for nothing…Why don’t you try the technique John talks about in his blog on your next salespage?… ...... The Best Salesletter…

…Sometimes you can pick up good ideas for nothing…Why don’t you try the technique John talks about in his blog on your next salespage?…
……

]]> By: Kevin Dawson http://www.JohnRitz.com/blog/where-the-salesletter-begins/comment-page-1/#comment-16288 Kevin Dawson Fri, 13 Jun 2008 06:44:31 +0000 http://www.JohnRitz.com/blog/?p=49#comment-16288 Glad to see you guys giving out solid information. Not everyone has access to great tips like this. Glad to see you guys giving out solid information. Not everyone has access to great tips like this.

]]> By: Vin Montello http://www.JohnRitz.com/blog/where-the-salesletter-begins/comment-page-1/#comment-16278 Vin Montello Fri, 13 Jun 2008 02:25:02 +0000 http://www.JohnRitz.com/blog/?p=49#comment-16278 Great post, John... I tell ya... what we gave away on that panel was a product in itself. There were a couple copywriters there who, you could just tell, were going to start careers all based on that 150 minutes we were up there. Great post, John… I tell ya… what we gave away on that panel was a product in itself.

There were a couple copywriters there who, you could just tell, were going to start careers all based on that 150 minutes we were up there.

]]> By: Andrew Cavanagh http://www.JohnRitz.com/blog/where-the-salesletter-begins/comment-page-1/#comment-16275 Andrew Cavanagh Fri, 13 Jun 2008 01:11:02 +0000 http://www.JohnRitz.com/blog/?p=49#comment-16275 Great post. I'd add that if you're writing copy for an information product you can write the bullets for your copy first by going through the product page by page or audio by audio or video by video... THEN you start calling a few prospects and sell them on the product over the phone. It may take a few prospects before you really start finding the hot buttons. Kindest regards, Andrew Cavanagh Great post.

I’d add that if you’re writing copy for an information product you can write the bullets for your copy first by going through the product page by page or audio by audio or video by video…

THEN you start calling a few prospects and sell them on the product over the phone.

It may take a few prospects before you really start finding the hot buttons.

Kindest regards,
Andrew Cavanagh

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