Comments on: Web 2.0 and “String” Theory http://www.JohnRitz.com/blog/web-20-and-string-theory/ A discussion of modern and proven marketing techniques, copywriting, and strategies for all businesses. Tue, 06 Jan 2009 10:44:48 +0000 http://wordpress.org/?v=2.6.2 By: John Ritskowitz http://www.JohnRitz.com/blog/web-20-and-string-theory/#comment-1285 John Ritskowitz Tue, 01 May 2007 00:41:35 +0000 http://www.JohnRitz.com/blog/web-20-and-string-theory/#comment-1285 That's an interesting perspective. Although Web 2.0 (and Internet Marketing 2.0) are really just clever buzzwords for the way the net and the buying process are evolving, there are some very real changes taking place. I've been lucky enough to have access to some behind the scenes stuff going on, and it's definitely not business as usual these days. On the other hand, some things (like human nature) will never change, so it's important to keep "the cutting edge" in perspective. That's also interesting about Traffic Secrets 2. While I didn't know John would be focusing on web 2.0 interactivity in that course, it does make sense. John is definitely one of the smart ones I watch very closely. I still have an IM transcript from several months ago where he talked about some of his advanced testing strategies. Brilliant stuff! That’s an interesting perspective. Although Web 2.0 (and Internet Marketing 2.0) are really just clever buzzwords for the way the net and the buying process are evolving, there are some very real changes taking place.

I’ve been lucky enough to have access to some behind the scenes stuff going on, and it’s definitely not business as usual these days. On the other hand, some things (like human nature) will never change, so it’s important to keep “the cutting edge” in perspective.

That’s also interesting about Traffic Secrets 2. While I didn’t know John would be focusing on web 2.0 interactivity in that course, it does make sense. John is definitely one of the smart ones I watch very closely. I still have an IM transcript from several months ago where he talked about some of his advanced testing strategies. Brilliant stuff!

]]> By: DK Fynn http://www.JohnRitz.com/blog/web-20-and-string-theory/#comment-1202 DK Fynn Tue, 24 Apr 2007 04:01:17 +0000 http://www.JohnRitz.com/blog/web-20-and-string-theory/#comment-1202 I like your post, John, and it's much in line with what I'm learning about Marketing on The Edge of Technology: video marketing. In fact, Traffic Secrets 2 (or is it Traffic Secrets 2.0?) will be based solely on Web 2.0 marketing. At least that's what I understand from John Reese. You know what, in essence, I think that a good, principled definition of Internet Marketing 2.0 is that we're trying to dissolve the buyer/seller boundary. Ideally, with Web 2.0 (or, if we marketers don't get it this time, Web 2.1 or higher) we're trying to make the buying process a seamless process, even to the point where the order page won't really be an order page. How's that for thought? I like your post, John, and it’s much in line with what I’m learning about Marketing on The Edge of Technology: video marketing.

In fact, Traffic Secrets 2 (or is it Traffic Secrets 2.0?) will be based solely on Web 2.0 marketing. At least that’s what I understand from John Reese.

You know what, in essence, I think that a good, principled definition of Internet Marketing 2.0 is that we’re trying to dissolve the buyer/seller boundary. Ideally, with Web 2.0 (or, if we marketers don’t get it this time, Web 2.1 or higher) we’re trying to make the buying process a seamless process, even to the point where the order page won’t really be an order page.

How’s that for thought?

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