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Marketing John Ritskowitz on 20 May 2007 11:11 am
Update: The Profit DNA
The other day I told you about a new white paper I was SUPPOSED to have published on Friday.
Well, sometimes things do come up, no matter our best intentions. Such was the case here.
And when I went back to read the paper again with a fresh perspective, there were some points I felt I needed to clarify and illustrate a little better.
So I went back to the drawing board, so to speak.
Right now I’m doing some last-minute editing and polishing, to make sure it’s well worth your while to read it.
I also ended up expanding significantly on one section that I felt was a little on the weak side. I apologize for the delay, but I really think the additional work on my part will make it a much more worthwhile read.
In the meantime, I want to point you to another resource that I think will be well-worth your time.
It’s expert copywriter Michel Fortin’s controversial white paper, entitled “The Death of The Salesletter: Web 2.0 and Its Impact On The Future of Internet Copy.”
If you haven’t read it yet, it contains some eye-opening observations by Michel. I invite you to download your copy today.
Thank you for your patience. I do think “The Profit DNA” will be worth the wait.
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