Comments on: Takeaway Selling Revisited http://www.JohnRitz.com/blog/takeaway-selling-revisited/ A discussion of modern and proven marketing techniques, copywriting, and strategies for all businesses. Tue, 06 Jan 2009 09:18:38 +0000 http://wordpress.org/?v=2.6.2 By: Elmer Hurlstone http://www.JohnRitz.com/blog/takeaway-selling-revisited/#comment-6288 Elmer Hurlstone Fri, 09 Nov 2007 06:18:18 +0000 http://www.JohnRitz.com/blog/?p=12#comment-6288 John, The latter portion of my post seems to have vanished. After the end of the "pull quote" I continued with something to the effect that chimney cleaning may result in dirty carpet as soot sometimes goes where it's not wanted. By offering the "free report" the carpet cleaner possibly creates need. Elmer John,

The latter portion of my post seems to have vanished. After the end of the “pull quote” I continued with something to the effect that chimney cleaning may result in dirty carpet as soot sometimes goes where it’s not wanted.

By offering the “free report” the carpet cleaner possibly creates need.

Elmer

]]> By: John Ritskowitz http://www.JohnRitz.com/blog/takeaway-selling-revisited/#comment-6286 John Ritskowitz Fri, 09 Nov 2007 06:07:10 +0000 http://www.JohnRitz.com/blog/?p=12#comment-6286 I agree, Elmer. That's an example of takeaway selling you normally won't want to do. I didn't get the relevance of that one either, which is why I cited it as an example of what NOT to do! John I agree, Elmer. That’s an example of takeaway selling you normally won’t want to do. I didn’t get the relevance of that one either, which is why I cited it as an example of what NOT to do!

John

]]> By: Elmer Hurlstone http://www.JohnRitz.com/blog/takeaway-selling-revisited/#comment-6285 Elmer Hurlstone Fri, 09 Nov 2007 06:01:04 +0000 http://www.JohnRitz.com/blog/?p=12#comment-6285 John, Just a thought about relevance. >...offering their carpet cleaning service, but their premium was “How to save money cleaning your own chimney,” or something similar. Maybe they’ve done their research and found most of their target market thinks about carpet cleaning and chimney sweeping simultaneously, but I didn’t get the relevance. John,

Just a thought about relevance.

>…offering their carpet cleaning service, but their premium was “How to save money cleaning your own chimney,” or something similar. Maybe they’ve done their research and found most of their target market thinks about carpet cleaning and chimney sweeping simultaneously, but I didn’t get the relevance.

]]> By: Donavan McDonough http://www.JohnRitz.com/blog/takeaway-selling-revisited/#comment-19 Donavan McDonough Tue, 27 Feb 2007 13:25:04 +0000 http://www.JohnRitz.com/blog/?p=12#comment-19 It was very interesting to see recently that some internet marketers were adding up to $20,000 of bonuses to sell a $12,95 book on Amazon. Donavan McDonough Planetary Risks Strategist It was very interesting to see recently that some internet marketers were adding up to $20,000 of bonuses to sell a $12,95 book on Amazon.

Donavan McDonough
Planetary Risks Strategist

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