In my previous blog post, I told you how, after being released from the hospital, I decided I was going to pay all my medical bills and expenses from income generated instantly—and on demand as needed.

I also told you how some of those “instant income” methods sounded good in theory, but didn’t pan out as well in the real world. Read more…

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John Ritz Business, Copywriting, Marketing discretionary income, income streams, Marketing, sales-copy, streams, value building

Yesterday I gave you the “Reader’s Digest” version of my hospital stay, and the events leading up to it.

While I was at home recovering, I decided to return to several projects I had on the back burner, including one that used some clever time-tested methods to generate income on demand.

I decided to put it to the test, and use some of these “instant profit streams” to pay all my medical bills and living expenses.

How did it turn out?

Glad you asked. To be truthful, it wasn’t the smooth ride I thought it’d be. Read more…

John Ritz Business, Copywriting, Marketing discretionary, health, income, income streams, Marketing, medical, sales-copy, streams, value building

You may have noticed the change in my blog. Recently I’ve updated it to include more free marketing goodies, interviews, and other resources scattered throughout.

And I have a new site now, FoolproofProfits.tv, where I’ll be posting free videos on various marketing topics having to do with your market, your offers, and your sales copy. Read more…

John Ritz Marketing free video, list, market, marketing funnel, marketing strategy, more sales, moving parade, offer, sales-copy

In my last article, I offered some tips on adding more proof to your sales copy.

Because nothing’s worse than your prospects leaving your site immediately because your claims sound “too good to be true.” Even if they really are true.

Today I’m going to take it a step further and talk about a more advanced technique (but often missed by many copywriters). Read more…

John Ritz Copywriting copywriters, copywriting-techniques, credibility, critique, gary-halbert, hook, proof, sales-copy, sales-letter, salesletter, subconscious mind

I want to talk a bit about incorporating proof and believability in your sales copy, because it’s one of the most lacking things I see in many sales letters online today. There are so many opportunities to pile on the proof, there’s really no excuse to be slacking in that department.

The old “legend” goes that a famous attorney had his staff in a meeting, preparing for a major case. He asked them if there was anything they were missing… Read more…

John Ritz Copywriting believability, copywriters, copywriting-techniques, credibility, proof, sales-copy, sales-letter, salesletter