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Posts Tagged ‘hidden benefit’

The Man With The Golden Pen

August 3rd, 2009

A couple years back I got to spend some time with copywriting legend Ted Nicholas in a day-long copywriting workshop.

Ted gave a lot of insight into many of the ads he has written over the years, and it’s easy to see why his copy has generated more than $4.9 BILLION for himself and his clients, including Nightingale-Conant, Agora, Marriott Corporation, Dearborn Financial Publishing, and Fischer Publishing, to name a few. Read more…

John Ritz Blogging, Copywriting, Marketing, Miscellaneous , , , , ,