Video #4 is finally ready, and in this one I pick up some direct response ads from around my house and from my mail and critique them. I show you some winners and (in my view) some things that can be improved.

You might just look at some of your own salesletters in a whole new light! Read more…

John Ritz Copywriting Copywriting, direct_mail, direct_response, headlines, salesletter

Video #2 is now ready for viewing.

And this one is short, sweet, and to the point…

I walk you through the simple process of why your customers stop buying from you, and more importantly, what you can do to get them back in droves! Read more…

John Ritz Marketing direct_response, former_customers, lost_customers, reactivate_customers

If you aren’t using some of these hard-hitting direct response techniques in your business—whether online, offline, or BOTH—then you’re missing out.

Because your competitors probably are (or will be soon). Read more…

John Ritz Marketing boost_response, conversion_rate, direct_response, response_techniques