A couple years back I got to spend some time with copywriting legend Ted Nicholas in a day-long copywriting workshop.

Ted gave a lot of insight into many of the ads he has written over the years, and it’s easy to see why his copy has generated more than $4.9 BILLION for himself and his clients, including Nightingale-Conant, Agora, Marriott Corporation, Dearborn Financial Publishing, and Fischer Publishing, to name a few. Read more…

John Ritz Blogging, Copywriting, Marketing, Miscellaneous copywriter, Copywriting, direct response, hidden benefit, salesletter, Ted Nicholas

After an interesting trip to Philly for the jvAlert Live seminar this past weekend, I’m finally getting back into the swing of things. And I have quite a few tidbits to share with you. The big problem for me was: where to begin?

There are so many topics worth sharing, so I decided to start with a very timely lesson we discussed in the copywriting panel. Read more…

John Ritz Copywriting, Marketing conversions, Copywriting, copywriting-techniques, credit cards, direct response, internet copy, john carlton, jvalert, jvalert live, mike morgan, pitch, salesletter

I was speaking on the phone with a client the other day, and he asked me about ways he could increase his business (he has a retail store). He started asking me about places he could advertise to try to attract new business.

Well, there certainly isn’t a shortage of places to advertise, but it occurred to me that most businesses trying to grow frequently focus on one aspect: getting more customers.

The truth is, there are actually THREE ways to grow a business. Read more…

John Ritz Marketing customized mailing, direct response, lost customers, repeat customers