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Posts Tagged ‘critique’

How To Beef Up Your Proof – Part 2

September 7th, 2007

In my last article, I offered some tips on adding more proof to your sales copy.

Because nothing’s worse than your prospects leaving your site immediately because your claims sound “too good to be true.” Even if they really are true.

Today I’m going to take it a step further and talk about a more advanced technique (but often missed by many copywriters). Read more…

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