In case you haven’t seen it yet, Gary Bencivenga just released his latest bullet, entitled “The ‘Golden Key’ of Persuasion“.

In it, Gary says the following: Read more…

John Ritz Copywriting bullets, cliche, copywriter, credibility, gary_bencivenga, golden_key, online_tool, persuasion

In my last article, I offered some tips on adding more proof to your sales copy.

Because nothing’s worse than your prospects leaving your site immediately because your claims sound “too good to be true.” Even if they really are true.

Today I’m going to take it a step further and talk about a more advanced technique (but often missed by many copywriters). Read more…

John Ritz Copywriting copywriters, copywriting-techniques, credibility, critique, gary-halbert, hook, proof, sales-copy, sales-letter, salesletter, subconscious mind

I want to talk a bit about incorporating proof and believability in your sales copy, because it’s one of the most lacking things I see in many sales letters online today. There are so many opportunities to pile on the proof, there’s really no excuse to be slacking in that department.

The old “legend” goes that a famous attorney had his staff in a meeting, preparing for a major case. He asked them if there was anything they were missing… Read more…

John Ritz Copywriting believability, copywriters, copywriting-techniques, credibility, proof, sales-copy, sales-letter, salesletter