After writing my last blog article about Ted Nicholas, I came across this video I thought I would share. Also, I was wrong about the $4.4 billion Ted generated for him and his clients. It’s actually $5.9 billion!

In this video, Ted shows you some great copywriting tips for beginners (and a nice refresher for more experienced copywriters as well). Read more…

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A couple years back I got to spend some time with copywriting legend Ted Nicholas in a day-long copywriting workshop.

Ted gave a lot of insight into many of the ads he has written over the years, and it’s easy to see why his copy has generated more than $4.9 BILLION for himself and his clients, including Nightingale-Conant, Agora, Marriott Corporation, Dearborn Financial Publishing, and Fischer Publishing, to name a few. Read more…

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If you sell a product or service that’s designed to solve a problem, I’ve put together a video just for you. Even if your prospects aren’t consciously aware they have this problem, you need to take a look at this time-tested formula.

It could significantly boost your sales and conversions. Read more…

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Perhaps you’ve been watching Rich Schefren’s coaching program launch over the last several days. I found out from the man behind the salescopy for that promotion that Rich raked in over a million dollars in the first 24 hours.

Know who that man is? Read more…

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Video #4 is finally ready, and in this one I pick up some direct response ads from around my house and from my mail and critique them. I show you some winners and (in my view) some things that can be improved.

You might just look at some of your own salesletters in a whole new light! Read more…

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The Interactive Coaching Class registration page is now live. Plus I posted a video that tells you everything you need to know about what’s included, the topics we’ll be covering, and much more.

Watch the video!

I think it’s safe to say that I’ve outdone even myself in the “overdelivery” department, if I may be so bold. Read more…

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After an interesting trip to Philly for the jvAlert Live seminar this past weekend, I’m finally getting back into the swing of things. And I have quite a few tidbits to share with you. The big problem for me was: where to begin?

There are so many topics worth sharing, so I decided to start with a very timely lesson we discussed in the copywriting panel. Read more…

John Ritz Copywriting, Marketing conversions, Copywriting, copywriting-techniques, credit cards, direct response, internet copy, john carlton, jvalert, jvalert live, mike morgan, pitch, salesletter

As a copywriter, I’ve learned firsthand about the effectiveness of grabbers. What is a grabber? It’s simply an item that you attach to the top of a sales letter that “grabs” your reader’s immediate attention. It may be a dollar bill or a bill of higher denomination. It could be an “admit one” ticket of some sort, a penny, a foreign coin, a photograph, or just about anything. The key is to make sure it ties in to your letter or offer. It usually replaces the headline (or sometimes supplements it), and it’s purpose is the same as the headline: to get your sales letter read. Read more…

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