After an interesting trip to Philly for the jvAlert Live seminar this past weekend, I’m finally getting back into the swing of things. And I have quite a few tidbits to share with you. The big problem for me was: where to begin?
There are so many topics worth sharing, so I decided to start with a very timely lesson we discussed in the copywriting panel. Read more…
In my last article, I offered some tips on adding more proof to your sales copy.
Because nothing’s worse than your prospects leaving your site immediately because your claims sound “too good to be true.” Even if they really are true.
Today I’m going to take it a step further and talk about a more advanced technique (but often missed by many copywriters). Read more…
I want to talk a bit about incorporating proof and believability in your sales copy, because it’s one of the most lacking things I see in many sales letters online today. There are so many opportunities to pile on the proof, there’s really no excuse to be slacking in that department.
The old “legend” goes that a famous attorney had his staff in a meeting, preparing for a major case. He asked them if there was anything they were missing… Read more…
John "Ritz" Ritskowitz is a direct response copywriter and consultant who has brought in millions of dollars in sales for his clients and in the process helped them to boost their response and ROI.
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