After writing my last blog article about Ted Nicholas, I came across this video I thought I would share. Also, I was wrong about the $4.4 billion Ted generated for him and his clients. It’s actually $5.9 billion!

In this video, Ted shows you some great copywriting tips for beginners (and a nice refresher for more experienced copywriters as well). Read more…

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A couple years back I got to spend some time with copywriting legend Ted Nicholas in a day-long copywriting workshop.

Ted gave a lot of insight into many of the ads he has written over the years, and it’s easy to see why his copy has generated more than $4.9 BILLION for himself and his clients, including Nightingale-Conant, Agora, Marriott Corporation, Dearborn Financial Publishing, and Fischer Publishing, to name a few. Read more…

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Perhaps you’ve been watching Rich Schefren’s coaching program launch over the last several days. I found out from the man behind the salescopy for that promotion that Rich raked in over a million dollars in the first 24 hours.

Know who that man is? Read more…

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In case you haven’t seen it yet, Gary Bencivenga just released his latest bullet, entitled “The ‘Golden Key’ of Persuasion“.

In it, Gary says the following: Read more…

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Not too long ago an associate of mine asked me to look at his website’s sales copy. He had been struggling with tweaking and testing, and his latest salesletter to beat his previous control only ended up bringing in an additional 0.02% response. With all the marketing he was doing, his site was barely profitable. He even hired a decent copywriter to craft his latest salesletter, the new control.

Well, I took a look at his site, and I gotta say the salesletter didn’t look bad at all to me. Great headline, great lead, decent offer with plenty of quality bonuses. Pushed the right hot buttons, used takeaway selling, good call to action. Overall a very good sales letter (to me, at least). So why was it doing so poorly? Read more…

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