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	<title>Comments on: ROI: The Cinderella of Stats?</title>
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	<description>A discussion of modern and proven marketing techniques, copywriting, and strategies for all businesses.</description>
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		<title>By: Jason</title>
		<link>http://www.JohnRitz.com/blog/roi-the-cinderella-of-stats/comment-page-1/#comment-21158</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Sun, 17 Aug 2008 20:11:40 +0000</pubDate>
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		<description>I agree, John.  I think this is overlooked, especially figuring in the ROI for your backend.

Honestly, I find it tough getting all your numbers straight because you have to have enough data in the first place.

One of these days, though, I&#039;m thinking about pumping CPA dollars and just sitting back.  Forgetting all the rest of the things I do to build my list...

That would definitely be an ideal situation.

...AND knowing what you&#039;re saying about ROI considering your frontend and backend can help you hammer your competition without them even knowing what hit them.

Thanks for the words of wisdom =)

All the best,

Jason</description>
		<content:encoded><![CDATA[<p>I agree, John.  I think this is overlooked, especially figuring in the ROI for your backend.</p>
<p>Honestly, I find it tough getting all your numbers straight because you have to have enough data in the first place.</p>
<p>One of these days, though, I&#8217;m thinking about pumping CPA dollars and just sitting back.  Forgetting all the rest of the things I do to build my list&#8230;</p>
<p>That would definitely be an ideal situation.</p>
<p>&#8230;AND knowing what you&#8217;re saying about ROI considering your frontend and backend can help you hammer your competition without them even knowing what hit them.</p>
<p>Thanks for the words of wisdom =)</p>
<p>All the best,</p>
<p>Jason</p>
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