A Prescription in Marketing

Ok, yesterday I wrote about my new adventures with Facebook. Looks like I’ll have much more to write about in the days ahead about Facebook, Twitter, and LinkedIn, among others.

But something interested happened today that I want to share with you. You may slap yourself in the forehead and say, “John, you idiot, this is old news.”

That may be, but this is the first time I’ve noticed it.

Here’s what I mean… Continue Reading »

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I have a confession to make.

I might be addicted to Facebook.

I originally signed up with Facebook to test out some pay per click ads. While I did get traffic, it wasn’t the kind of targeted QUALITY traffic I wanted. But hey, you never know until you test, right?

Well, a couple of my marketing buddies saw I had a Facebook account and added me as their friend. Then I started searching to see who else I knew had an account on Facebook. Continue Reading »

I’ll admit it.

I’m one of the first ones to jump on the bandwagon of a successful trend … but only if it works. Only if it truly is successful.

Now contrast that with something that has weathered the passage of time–a real gem in an “overhyped” world.

An example might help: Continue Reading »

Ok, you might consider this a rant. In a way, it is.

But I’ve seen this mistake made way too many times to remain silent about it any longer.

I subscribe to a lot of (otherwise) smart marketers’ lists. But I’m really surprised to see this huge mistake being made time and time again. What is it? Continue Reading »

Today I want to give you a free tool… one of my secret weapons for gaining a competitive edge, when it comes to learning what your website visitors REALLY want.

(That kind of insider information can send your sales through the roof.) Continue Reading »

In case you haven’t seen it yet, Gary Bencivenga just released his latest bullet, entitled “The ‘Golden Key’ of Persuasion“.

In it, Gary says the following: Continue Reading »

I’m sure you’re going to see this plastered all over the net, and well, this blog is no exception.

In fact, I’m a big believer in testing new Web 2.0 tools and techniques, especially when I can be an early adopter if they work. And here’s a chance for you to do the same. Best of all, it won’t cost you a single red cent.

What am I talking about? What’s all the fuss about? Continue Reading »

In my last article, I offered some tips on adding more proof to your sales copy.

Because nothing’s worse than your prospects leaving your site immediately because your claims sound “too good to be true.” Even if they really are true.

Today I’m going to take it a step further and talk about a more advanced technique (but often missed by many copywriters). Continue Reading »

Well, I’m finally back from vacation. My sister’s wedding went off pretty much without a hitch. My wife and I spent some lovely vacation time in Plymouth, MA and along the Cape for our anniversary. And Labor Day, the “unofficial” end of summer, has come and gone.

Now it’s time to get back into marketing. Today I want to talk a bit about incorporating proof and believability in your sales copy, because it’s one of the most lacking things I see in many sales letters online today. There are so many opportunities to pile on the proof, there’s really no excuse to be slacking in that department. Continue Reading »

Yeah, it’s been a little while since I’ve posted. I even had one person email me to tell me that my blog is growing a beard!

The truth is I’ve just been very busy, between the toolkit launch, and a couple of copywriting jobs for clients. Plus I’m getting ready to go on vacation. My sister is getting married, so my wife and I are heading up to the Cape for that, then perhaps down to Newport, RI. And then from there we’re going to be spontaneous and play it by ear. Continue Reading »