Comments on: Offline Marketing in the Internet Age http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/ A discussion of modern and proven marketing techniques, copywriting, and strategies for all businesses. Tue, 06 Jan 2009 07:23:39 +0000 http://wordpress.org/?v=2.6.2 By: John Ritskowitz http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2454 John Ritskowitz Tue, 19 Jun 2007 16:10:58 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2454 Great insight, folks! Thanks for adding your own unique angles, which is what I'd hoped for. Karl, you're right about the giveaway strategy. Except...it wasn't just to get more comments. You see, everyone knows deep down inside that they should be marketing both online and off, just like everyone knows they should be testing. But knowing and doing are two different things, of course. It's good to hear from those of you who have been marketing offline for many years. That's actually how I got started too. I wanted to throw the "house list" idea out there as a good way to get started offline if you are not already. Just like I often talk about a simple split testing of headlines to get started in testing. Thanks to all who participated. You should have received the links I sent out. If not, let me know. John Great insight, folks! Thanks for adding your own unique angles, which is what I’d hoped for.

Karl, you’re right about the giveaway strategy. Except…it wasn’t just to get more comments.

You see, everyone knows deep down inside that they should be marketing both online and off, just like everyone knows they should be testing.

But knowing and doing are two different things, of course. It’s good to hear from those of you who have been marketing offline for many years. That’s actually how I got started too.

I wanted to throw the “house list” idea out there as a good way to get started offline if you are not already. Just like I often talk about a simple split testing of headlines to get started in testing.

Thanks to all who participated. You should have received the links I sent out. If not, let me know.

John

]]> By: Anna M http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2442 Anna M Mon, 18 Jun 2007 13:31:57 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2442 Thanks John for giving the final push to finally get off my rump and so something to take advantage of this underused strategy. There are so many opportunities to get the online word out offline. And there is enough for all of us to go around. Cheers and great article! Thanks John for giving the final push to finally get off my rump and so something to take advantage of this underused strategy.
There are so many opportunities to get the online word out offline. And there is enough for all of us to go around.

Cheers and great article!

]]> By: John Kiel http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2433 John Kiel Sun, 17 Jun 2007 17:38:11 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2433 John, You hit the nail on the head, so many people are going for the so called easy internet money that they totally forget offline marketing methods. SHHHHH! we should keep this quiet. That leaves more money on the table for us offline guys... John,

You hit the nail on the head, so many people are going for the so called easy internet money that they
totally forget offline marketing methods.

SHHHHH! we should keep this quiet. That leaves more money on the table for us offline guys…

]]> By: Meg McNeal http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2429 Meg McNeal Sun, 17 Jun 2007 15:09:05 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2429 Thanks for the offer John. This looks like something very interesting. I was reading Gary letters the other day, and found out an interesting thing. His eye doctor and mine was the same one. He went for surgery and I have an eye problem. I often watch info television also, late at night, it's amazing what you can learn. Thanks for the offer John.
This looks like something very interesting.
I was reading Gary letters the other day, and found out an interesting thing. His eye doctor and mine was the same one. He went for surgery and I have an eye problem.
I often watch info television also, late at night, it’s amazing what you can learn.

]]> By: Karl Barndt http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2427 Karl Barndt Sun, 17 Jun 2007 11:59:52 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2427 The giveaway is a great strategy for soliciting blog comments, John :-) But seriously, you're right that marketers should not limit themselves to one marketing or advertising venue. Or even one strategy. Being lazy or cheap about your marketing will kill your business. Great post! --Karl The giveaway is a great strategy for soliciting blog comments, John :-)

But seriously, you’re right that marketers should not limit themselves to one marketing or advertising venue. Or even one strategy.

Being lazy or cheap about your marketing will kill your business.

Great post!

–Karl

]]> By: Fbyrne http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2423 Fbyrne Sun, 17 Jun 2007 07:43:04 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2423 Great stuff. A bird never flew on one wing, Integrated marketing is be increasingly important... FB Great stuff.

A bird never flew on one wing,

Integrated marketing is be increasingly
important…

FB

]]> By: Chris http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2422 Chris Sun, 17 Jun 2007 03:04:31 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2422 John, Great offer. I have been doing mostly offline marketing all my career life. Your article will definitely help me a lot. John,

Great offer. I have been doing mostly offline marketing all my career life. Your article will definitely help me a lot.

]]> By: copywriting services http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2421 copywriting services Sun, 17 Jun 2007 02:46:57 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2421 Hi John, An interesting observation on how offline marketing can be included in the marketing mix. Thanks for your insights. I'd like to take a look at the audio and the transcripts. Would you mind emailing it to me? Thanks, Edward Santosh <a href="http://copythatsells.blogspot.com" rel="nofollow"><b>Copywriting Services</b></a> Hi John,

An interesting observation on how offline marketing can be included in the marketing mix.

Thanks for your insights.

I’d like to take a look at the audio and the transcripts.

Would you mind emailing it to me?

Thanks,
Edward Santosh
Copywriting Services

]]> By: Tom Bujnowski http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2419 Tom Bujnowski Sun, 17 Jun 2007 02:12:49 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2419 John, You are right on target. Offline marketing is really where the profits are. I'm a big believer in targeting the right people and then hitting them hard. If you're an online marketer think of going offline - and watch your profits soar. Thanks for your insights! John, You are right on target. Offline marketing is really where the profits are. I’m a big believer in targeting the right people and then hitting them hard.

If you’re an online marketer think of going offline - and watch your profits soar.

Thanks for your insights!

]]> By: Phil Menz http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2417 Phil Menz Sat, 16 Jun 2007 22:59:07 +0000 http://www.JohnRitz.com/blog/offline-marketing-in-the-internet-age/#comment-2417 You make a great point on watching infomercials John. When talking with anyone involved in marketing (especially those who may be new to it) I always suggest that they watch infomercials but stand back and not get enrolled in the process. Instead, look at why they are doing what they're doing and see how different techniques are in place to lead to the sale. Same with any other advertising and marketing medium; learn from it and see how the experts operate before applying it to their own marketing. BTW, I have the recording of the Million Dollar Round Table you did last year. It's always handy and one of my greatest references for offline marketing. You make a great point on watching infomercials John.

When talking with anyone involved in marketing (especially those who may be new to it) I always suggest that they watch infomercials but stand back and not get enrolled in the process. Instead, look at why they are doing what they’re doing and see how different techniques are in place to lead to the sale.

Same with any other advertising and marketing medium; learn from it and see how the experts operate before applying it to their own marketing.

BTW, I have the recording of the Million Dollar Round Table you did last year. It’s always handy and one of my greatest references for offline marketing.

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