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Business & Marketing John Ritskowitz on 08 Sep 2008 11:08 pm
Making This Big Mistake In Your Email Marketing?
I never knew I was. Until I got 6 emails by the same marketer every time he did an email broadcast. Then I started unsubscribing (from the wrong emails) Only then did I go look at my own campaigns.
I wasn’t happy by what I found.
This 5-minute podcast may help you see if you’re in the same boat too!
http://www.johnritz.com/podcasts/ar_mistake.mp3
Right-click to save it to your computer, or just click and listen here. It’s short, but it may be a big eye-opener for you!
"You're About To Miss Out On Something Huge..."
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on 29 Sep 2008 at 11:04 pm 1.Marc Thomsen said …
Thanks John!
I appreciate the caution note.
Perhaps checking with email service can give one the open/un-open stats to determine who is getting which email of the possible multiples.
Then a quick personal email can confirm if they’re a) aware that they’re getting multiple copies, and b) that they do/don’t want to be on (multiple) lists.
At this point, with a response from recipient, you can better decide which list, A, B or C, they belong on.
Showing you care enough to check may just lead to more interest on their part in your next offer.
on 10 Oct 2008 at 2:03 am 2.Mark Riffey said …
I see this almost every time I unsubscribe from a list.
Its 2-3 clicks in aweber to get list promotion (ie: moving someone from segment a to segment b)working, yet the folks doing this are either not trained, dont read, too lazy, didnt test or just didnt realize that their list promotion just isnt working.
As you note, its annoying to get 4-5-6 emails that are the same (or not) from the same guy about the same thing - especially when its one of the characters that sends every single affiliate jv promo that comes down the pipeline.
Mass unsubscribes are what those guys deserve anyhow. Good of you to notice this and bring it to everyone’s attention.
Mark