Yesterday I gave you the “Reader’s Digest” version of my hospital stay, and the events leading up to it.

While I was at home recovering, I decided to return to several projects I had on the back burner, including one that used some clever time-tested methods to generate income on demand.

I decided to put it to the test, and use some of these “instant profit streams” to pay all my medical bills and living expenses.

How did it turn out?

Glad you asked. To be truthful, it wasn’t the smooth ride I thought it’d be.

Some of them relied on fancy gimmicks that didn’t always work in the real world.

Some of them relied on a sizable chunk of upfront capital to make it work, defeating the purpose of the entire tactic.

And others took too much time or work, which was difficult for me to invest in my situation at the time.

So I cleaned those methods out and returned to the roots, the fundamentals.

Given that any income stream is dependent on my incoming targeted website traffic, as well as my overall conversion rate, I could start at that point.

And given that conversion rate is influenced by my market, my offer, and my sales copy, I could focus on Maximizing those areas too.

Then there’s the “Moving Parade,” which states that there are always people entering and leaving your market.

Perhaps they no longer have a need for your product or service. Maybe they moved out of the area. Maybe times are tough right now and they don’t have the disposable income they used to have. Perhaps they’re traveling or out of touch from your marketing channels. Whatever.

It doesn’t matter why they’re no longer out of your market reach. It’s just reality—a part of doing business.

That’s one reason why the timing of your promotions are so important.

Obviously you want to promote when they’re most likely to respond. Some testing on your part can help to determine that window.

But you’ll always be missing out on some of your target market. That’s why we don’t do “one off” promotions. That’s the reasoning behind the old saying, “til they buy or die.”

Maximizing impressions (i.e. frequency) would help with the Moving Parade dilemma.

In fact, here are just some ways to tap into the Moving Parade concept:

- Holiday promotions
- Fire sale/flood sale (“damaged goods” sale)
- Spring cleaning sale
- Promotions tied to the news and current events
- “Raise money” sale (e.g. “So my kid can go to college”)
- Charity fundraising (“X% of all sales will be donated to ________”)
- “It’s my birthday and you get the gift”
- Testing new payment plan (pay as you go, $1 up front, etc.) or other elements of the offer
- Tie in with local event(s)—new school opening, town elections, local hero paying a visit, etc.
- Tie in with national events(s)—First human to land on asteroid, ballooning deficit, end of war, medical breakthrough, etc.
- Celebrity endorsement
- Important press release or other newsworthy event about your product/service/company
- Anything you can think of, as long as you give them a believable “reason why”

So to summarize so far…

Step one would be knowing your niche market and what they Want (and most importantly, are willing to pay for to get).

Step two would be to craft an irrisistable offer that delivers what they want and will trade their hard-earned money for.

Step three would be to make sure you can convince them your offer is worth more than their money (i.e. all sales copy involved).

And step four is making sure you’re in front of them when they’re most likely to buy (i.e. the Moving Parade, as it’s nearly impossible to know when each person in your target market is ready to buy).

So far, so good?

Now if we know we have a hot market (if not, find one fast), let’s look at our offer next. Remember, you offer includes…

- The product or service itself
- Any bonuses, premiums, or extras included
- The price and pricing terms available to them
- The guarantee
- Support
- Other amenities, such as free upgrades, instant web access, or anything else that adds perceived value

So by making sure we have a solid guarantee, valuable relevant premiums, and a solid product or service they want is essential. Do your own offers meet that criteria from your prospect’s view? Not your view, but your prospect’s.

Then we get to things like value building. This is an important part of your sales copy.

Value building helps to strengthen your offer considerably by building the value of each module/component.

As you show them each component of your product, you assign a “retail” value to each piece, showing them what that would cost them if they tried to buy that standalone component.

Here are some tried and true ways to crank out a FAST info-product:

- Create a useful report that solves a problem or fulfills a need
- Compile private label rights documents to create an ebook or have a writer create one for you.
- Leverage existing assets to package into a new product.
- Turn an existing product of yours, such as an ebook, into a video, podcast, webinar/teleseminar, eclass, or some other format.
- Start a coaching or mastermind group, provide mentoring, or hold an eclass (i.e. get PAID to create the product).
- Hold a webinar/teleseminar, free or paid, and sell the recordings and transcripts as a new product or a bonus to a relaunch of an existing one.

If you’re going to sell private label rights (PLR), master resale rights (MRR), or resale rights (RR), be sure to include your own affiliate links, or at least some sort of “bounce back” to get them to come back to your website, whether to sell them more, get them to opt-in to your list, or perform some other action that benefits you.

Otherwise you are missing a crucial element to using PLR, MRR, or RR in the first place.

Even PLR users often keep the content largely “as is,” allowing you to benefit from their laziness.

Here are some product creation tips:

- Record everything. You never know when you may use it as part of a future offer.
- Always look for ways to leverage your existing assets, relaunch an existing product or service, or white-label a PLR product or one you’ve purchased the rights to distribute
- Always ask yourself how you can add even MORE value. What else can you include in your offer that your customers and prospects would really want and benefit from?
- Sometimes starting with the sales copy bullets can give you a good outline and entry point for what to ensure you include in the product or service.
- Keep an eye out for relevant private label rights (PLR), master resale rights (MRR), and resale rights (RR) to add value to your own product. Even MRR and RR can be included “as is” in a separate report, book, video, etc., and PLR lets you alter as you see fit, even allowing you to pen your own name as the author. That’s a sure shortcut to product creation.
- Remember, the faster you can create products and salesletters to test different niche markets, the faster you can discover the profitable ones or “fail fast” and move on. Some of this process is a numbers game. But there are things you can do to increase your chances for success.

Some of this may seem very basic to you, but trust me. The fundamentals work wonders. Plus, it’s necessary to build on them when I reveal some really hot tactics tomorrow.

On a personal note, I want to thank everyone who sent me well wishes after yesterday’s blog post.

Today I am much stronger and healthier.

I lost 30 pounds (so far), I’ve brought my “borderline high” blood pressure down to an ideal low, and lowered my blood sugar through healthy eating and exercise to the point where I’m no longer in danger of becoming a full-blown diabetic.

Of particular importance to me is how much stronger and more flexible my body is now, and it only took a scary close call to get me to adopt this new lifestyle!

Let’s hope at least one person benefits from my experience and decides to make changes before the clock strikes 11 PM.

Tomorrow I’ll have even more methods to tap new income on demand, including some clever ways to get paid up front to create a new info-product.

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Business, Copywriting, Marketing discretionary, health, income, income streams, Marketing, medical, sales-copy, streams, value building