A Prescription in Marketing

Gary Bencivenga, one of the greatest living copywriters on the planet today, just released his latest bullet.

For those of you not familiar with the Bencivenga Bullets, I recommend you hot tail it over there and read his latest one right now.

I’s entitled, “The One Word That Teaches Almost Everything.”

In it, he takes a reminiscing stroll through life with with Gary Halbert, including some memorable “Halbertisms.”

He also reveals an underused formula for writing great headlines, I = B + C (you’ll have to read his bullet to see what it means, but I promise you won’t be disappointed).

And if you don’t subscribe to his bullets, I highly recommend you do so. That is, if you want to start boosting your response and sales with his keen insight and decades of experience. You certainly won’t see Gary regurgitating the same tired content you see everywhere else.

It’s a refreshing new direction in an ocean of the same ‘ol.

Refreshing, and profitable.

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