Guerrilla Marketing Comes To Your Living Room!
I’ve got a real surprise for you.
On Tuesday, April 6th at 3 PM EST, I’m going to be doing a live event with Jay Conrad Levinson, the “Father of Guerrilla Marketing”, along With Shel Horowitz, who’s has many published marketing books to his credit as well!
Together, the two just wrote the latest Guerrilla Marketing book, “Guerrilla Marketing Goes Green.”
Reserve your spot right now (it’s free) here.
Did you know that you may be eligible for certain state and federal tax credits for “going green?”
“Shel Horowitz has
teamed up with Jay
Conrad Levinson to
create a masterpiece.
‘Guerilla Marketing
Goes Green’ is a guide-
book on ethical marketing,
from two experts with the
highest standards and values
in the industry.”
—Dr.Mani Sivasubramanian,
Internet Infopreneur,
Author, and Heart Surgeon
Actually, many countries now have incentives—tax and otherwise—for environmentally-friendly businesses.
And you don’t have to be a GE or Microsoft to get them, either.
In fact, small to mid-sized business stand to gain the lion’s share as a whole.
But tax credits and other government programs are just the tip of the iceberg for most small businesses who go this route.
Let me ask you: How often have you heard the following…
- Nice guys don’t finish last—they finish first
- Being a Green, eco-friendly business is more profitable
- Customers, suppliers, and even competitors can do a whole lot of your marketing for you
So How Can A Successful Business Be Both Green And Successful?
Well, for years Shel has been cheerfully spreading “heresies” like the three ideas above.
I’ve been following Shel for a while. He won an Apex Award for a book he wrote several years ago called “Principled Profit.”
It was one of the first to challenge the conventional wisdom about the place of ethics and the environment in business
success.
That book was ultimately republished by mainstream publishers in both India and Mexico.
An environmental activist since his teens, he even started an international movement around business ethics.
For Shel, these core principles aren’t just something you have to do because it’s the right thing, or simply to stay out of
jail.
They are actually the cornerstones of success.
But You Don’t Have To Listen To Me…
Many well-known companies prove him right every day, showing that you can make a profit and still hold your head up high.
And once again I’m thrilled to let you know that Shel has teamed up with the legendary Jay Conrad Levinson, the “Father of Guerrilla Marketing” …
…To package all his wisdom about success with Green and ethical business practices in a brand new book, “Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet.”
I’ll have them both in a live event on Tuesday, March 16th at 3 PM EST (tomorrow, as I write this), so I can grill them about their million dollar marketing secrets on a shoestring budget (especially when it comes to “green” marketing).
And not only will be be doing a live webinar,
we’ll be broadcasting it all live via UStream!
We’ll be giving away autographed copies of the books plus other goodies, but you must attend to get the goods!
Some of the event will be recorded, but we haven’t decided yet how that will be distributed, whether it’ll be on DVD, a free download, or what.
So you have to attend live in person to get all the benefits.
Plus we only have 1000 lines reserved. That may sound like a lot, but Jay and Shel’s avid followers make mine look like the Tiny Tim Fan Club!
So reserve your spot right now (it’s free) here.
I’m actually traveling up to Massachusetts lugging all my video gear, laptops, mixing boards and stuff just so we can make this a truly “must attend” unforgettable event.
During the event, Shel and Jay will reveal that Green values, strong ethics, and a cooperative philosophy are cornerstones of success.
They’ll provides a roadmap on how to not only run your business in alignment with these values, but how to creatively harness the marketing advantages of that stance–often in ways that cost little or nothing to implement.
With examples of not only what to do right but also how not to do wrong—ranging from solopreneurs to Fortune 100 companies (IBM, Apple, Ford, GM, Johnson & Johnson, and others) …
This remarkable events will help you increase and leverage your Green commitment, reach new markets, and slash your marketing costs.
You’ll actually learn a whole new way to think about marketing, including…
- How to find the “low-hanging fruit” in your campaign—the overlooked money funnels that cost next to nothing (even free) to do, but can impact your carbon footprint massively (And usually gives you a net gain in profit as a bonus!)
- Spreading the word at no cost through partner relationships with other businesses and nonprofits/not-for-profits
- Turning customers, suppliers, and even competitors into your biggest sales advocates
- Cleaning up the coverage in newspapers, radio, TV, blogs, social media sites, and other media – forget stufftotweet.com, we’re talking major cable news outlets!
- Creating REAL Green messages that even conservative bloggers have to agree with (and promote for you!)
The book went to press with more than 50 endorsements, including such marketing legends as Mark Joyner, Fern Reiss, Chris Brogan, and Michael Port–not to mention Green gurus like Joel Makower and Jacquelyn Ottman.
But in this “Guerrilla Marketing Goes Green” event, Jay and Shel are going to EXPAND on the ideas they wrote about, and tell you how you can start getting these benefits TOMORROW!
Find out more (and register for free here) — but better hurry… lines are filling up fast!
DISCLAIMER: Initially these two top marketers might make your brain hurt a little, but it’ll be well worth it as they tell you their close-guarded secrets to world-class marketing that doesn’t break the bank–AND leaves your clients and the WORLD in a better place afterward.
One more DISCLAIMER: Shel and Jay are donating a portion of the book launch proceeds to Green America, the nation’s leading green economy organization, helping people and businesses everywhere make the shift to a socially just and environmentally sustainable economy.
Download your free copy of the eye-opening report, 10 Ways To Write More Effective Ads. Feel free to print it out and pass it it around.
