Well, last week we had a great live event with Jay Conrad Levinson, the “Father of Guerrilla Marking” en-route cross-country in an RV, plus Shel Horowitz, primary author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet.

After a couple of technical snafus in the beginning (wouldn’t be the same without those, right? Good idea to have a plan “C”), We got underway and Jay and Shel delivered some GREAT stuff I didn’t know.

Above you can see a picture of Shel’s home, built in 1743.

Across the street there was this great bakery and cafe that served fresh organic free-trade coffee.

And after we held the live Guerrilla Marketing event, I interviewed Shel while I had the chance about what it takes to write and promote a physical (i.e. non-ebook) book, both via the self-published and “traditional publishing” methods.

While I knew why you’d want to do such a thing, some of his answers weren’t what I thought they would be.

See for yourself in this short video interview I did with Shel:

"You're About To Miss Out On Something Huge..."

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Business, Marketing