Comments for A Prescription in Marketing http://www.JohnRitz.com/blog A discussion of modern and proven marketing techniques, copywriting, and strategies for all businesses. Mon, 08 Sep 2008 05:48:12 +0000 http://wordpress.org/?v=2.6.1 Comment on Can This Kind of Value-Building Work For You? by John Ritskowitz http://www.JohnRitz.com/blog/can-this-kind-of-value-building-work-for-you/#comment-22662 John Ritskowitz Thu, 04 Sep 2008 05:03:22 +0000 http://www.JohnRitz.com/blog/?p=58#comment-22662 True, Steve. But I just made my wife a set of CDs I downloaded from iTunes that she wanted (an assortment of songs I put together that I knew she'd like), then I ended it with a "surprise bonus CD". I really labeled it that. She and her friends at work had a good laugh at that one, because they all know what I do for a living. So I guess I've got the marketing radar on all the time, whether I care to admit it or not! But aside from the observation I made while dining out, it really was a good burger! And I almost finished it. But I guess my eyes were bigger than my stomach! And in case you're wondering, neither my wife nor I asked for extra fries during the meal, although I did ask for a little bit to take home when they wrapped our leftovers. They happily obliged! True, Steve. But I just made my wife a set of CDs I downloaded from iTunes that she wanted (an assortment of songs I put together that I knew she’d like), then I ended it with a “surprise bonus CD”. I really labeled it that.

She and her friends at work had a good laugh at that one, because they all know what I do for a living. So I guess I’ve got the marketing radar on all the time, whether I care to admit it or not!

But aside from the observation I made while dining out, it really was a good burger! And I almost finished it. But I guess my eyes were bigger than my stomach!

And in case you’re wondering, neither my wife nor I asked for extra fries during the meal, although I did ask for a little bit to take home when they wrapped our leftovers. They happily obliged!

]]> Comment on Can This Kind of Value-Building Work For You? by Steve http://www.JohnRitz.com/blog/can-this-kind-of-value-building-work-for-you/#comment-22591 Steve Wed, 03 Sep 2008 12:03:50 +0000 http://www.JohnRitz.com/blog/?p=58#comment-22591 Excellent observation, John. Most people overlook the marketing aspect when it comes to businesses, such as this. I haven't been to Red Robin yet, but just the word "gourmet hamburgers" on the side of their restaurant has been tempting me to go inside. You've just given me a reason to bust my diet... thanks! LOL Excellent observation, John.

Most people overlook the marketing aspect when it comes to businesses, such as this.

I haven’t been to Red Robin yet, but just the word “gourmet hamburgers” on the side of their restaurant has been tempting me to go inside.

You’ve just given me a reason to bust my diet… thanks! LOL

]]> Comment on ROI: The Cinderella of Stats? by Jason http://www.JohnRitz.com/blog/roi-the-cinderella-of-stats/#comment-21158 Jason Sun, 17 Aug 2008 21:11:40 +0000 http://www.JohnRitz.com/blog/?p=8#comment-21158 I agree, Speck. I think this is overlooked, especially figuring in the ROI for your backend. Honestly, I find it tough getting all your numbers straight because you have to have enough data in the first place. One of these days, though, I'm thinking about pumping CPA dollars and just sitting back. Forgetting all the rest of the things I do to build my list... That would definitely be an ideal situation. ...AND knowing what you're saying about ROI considering your frontend and backend can help you hammer your competition without them even knowing what hit them. Thanks for the words of wisdom..., you little Speck. =) All the best, Jason I agree, Speck. I think this is overlooked, especially figuring in the ROI for your backend.

Honestly, I find it tough getting all your numbers straight because you have to have enough data in the first place.

One of these days, though, I’m thinking about pumping CPA dollars and just sitting back. Forgetting all the rest of the things I do to build my list…

That would definitely be an ideal situation.

…AND knowing what you’re saying about ROI considering your frontend and backend can help you hammer your competition without them even knowing what hit them.

Thanks for the words of wisdom…, you little Speck. =)

All the best,

Jason

]]> Comment on Election 2008: It’s Official. I’m In! by John Ritskowitz http://www.JohnRitz.com/blog/election-2008-its-official-im-in/#comment-17620 John Ritskowitz Tue, 15 Jul 2008 18:55:06 +0000 http://www.JohnRitz.com/blog/?p=51#comment-17620 Thanks, all! Yes, whoever designs those things are pretty clever. The last one I saw that I participated in was several years ago when the Wedding Crashers movie hit the theaters. they had a viral video like that to get the word out. Michael (and anyone else who wants to know), you can have your own video made here: http://www.news3online.com/spread.php Cheers, John Thanks, all! Yes, whoever designs those things are pretty clever. The last one I saw that I participated in was several years ago when the Wedding Crashers movie hit the theaters. they had a viral video like that to get the word out.

Michael (and anyone else who wants to know), you can have your own video made here:

http://www.news3online.com/spread.php

Cheers,

John

]]> Comment on Election 2008: It’s Official. I’m In! by Michael Bartlett http://www.JohnRitz.com/blog/election-2008-its-official-im-in/#comment-17606 Michael Bartlett Tue, 15 Jul 2008 12:55:59 +0000 http://www.JohnRitz.com/blog/?p=51#comment-17606 Very cool! What I want to know is how you did it? I suspect you're much to busy to have done that from scratch - where's the link or site to do it :^). MB Very cool!

What I want to know is how you did it?

I suspect you’re much to busy to have done that from scratch - where’s the link or site to do it :^).

MB

]]> Comment on Election 2008: It’s Official. I’m In! by Emmanuel http://www.JohnRitz.com/blog/election-2008-its-official-im-in/#comment-17604 Emmanuel Tue, 15 Jul 2008 11:08:47 +0000 http://www.JohnRitz.com/blog/?p=51#comment-17604 Oh yes, well done John! - and for running for president! That's cool... :) Oh yes, well done John! - and for running for president!

That’s cool… :)

]]> Comment on Election 2008: It’s Official. I’m In! by Barry http://www.JohnRitz.com/blog/election-2008-its-official-im-in/#comment-17601 Barry Tue, 15 Jul 2008 10:39:43 +0000 http://www.JohnRitz.com/blog/?p=51#comment-17601 I sent this tailored for my wife. She wasn't impressed because they didn't SAY her name. Sheesh! You can't get a reaction out of some people no matter what you do. Of course she's not technologically savvy and believes that everything should be possible - right now - whereas this little piece of viral marketing brought a huge smile to my face. I sent this tailored for my wife. She wasn’t impressed because they didn’t SAY her name. Sheesh! You can’t get a reaction out of some people no matter what you do. Of course she’s not technologically savvy and believes that everything should be possible - right now - whereas this little piece of viral marketing brought a huge smile to my face.

]]> Comment on Election 2008: It’s Official. I’m In! by Perry Droast http://www.JohnRitz.com/blog/election-2008-its-official-im-in/#comment-17593 Perry Droast Tue, 15 Jul 2008 06:51:30 +0000 http://www.JohnRitz.com/blog/?p=51#comment-17593 Now that's funny. Now that’s funny.

]]> Comment on Election 2008: It’s Official. I’m In! by Ruth http://www.JohnRitz.com/blog/election-2008-its-official-im-in/#comment-17582 Ruth Tue, 15 Jul 2008 02:46:41 +0000 http://www.JohnRitz.com/blog/?p=51#comment-17582 Well, John, I'd have to know what your believe, and what you'd do to get this country back on course before I would vote for you..and I have no intentions running for ANYTHING1 Well, John, I’d have to know what your believe, and what you’d do to get this country back on course before I would vote for you..and I have no intentions running for ANYTHING1

]]> Comment on Why My Blog Sucks by John Ritskowitz http://www.JohnRitz.com/blog/why-my-blog-sucks/#comment-17496 John Ritskowitz Sun, 13 Jul 2008 21:32:24 +0000 http://www.JohnRitz.com/blog/?p=50#comment-17496 I thought vetted was an appropriate word because of the elections coming up (where the nominees pick a VP who is "vetted"). Seriously though, I just chose that word because it was at the top of my head at the time. But you are right, especially when it comes to sales copy. I usually write at a 6th or 7th grade level there. Anyways, welcome! And thanks for your comment. Cheers, John I thought vetted was an appropriate word because of the elections coming up (where the nominees pick a VP who is “vetted”).

Seriously though, I just chose that word because it was at the top of my head at the time.

But you are right, especially when it comes to sales copy. I usually write at a 6th or 7th grade level there.

Anyways, welcome! And thanks for your comment.

Cheers,

John

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