A couple years back I got to spend some time with copywriting legend Ted Nicholas in a day-long copywriting workshop.

Ted gave a lot of insight into many of the ads he has written over the years, and it’s easy to see why his copy has generated more than $4.9 BILLION for himself and his clients, including Nightingale-Conant, Agora, Marriott Corporation, Dearborn Financial Publishing, and Fischer Publishing, to name a few. Read more…

John Ritz Blogging, Copywriting, Marketing, Miscellaneous copywriter, Copywriting, direct response, hidden benefit, salesletter, Ted Nicholas

The contest I held for a couple free seats to my Interactive Coaching Class officially ended yesterday at 8 PM EST.

There were many very good entries, and choosing the two winners was NOT an easy task.

The main criteria I was looking for (which I didn’t necessarily reveal…on purpose) was: Read more…

John Ritz Miscellaneous coaching_class, contest_entries, free_opportunity, john_ritz

Very sad news indeed. If you haven’t heard, it’s true. Gary Halbert passed away peacefully in his sleep on Easter Sunday.

While I never had the pleasure of personally meeting Gary, he’s had a tremendous influence on me and my marketing education.

If it wasn’t for Gary, I wouldn’t have written my first direct mail letter and sold my first mail order product 15 years ago.

My condolences go out to his family and friends, and to you, if you knew him well.

If you haven’t already one so, I invite you to share your insights and thoughts about Gary at Michel Fortin’s Copywriter’s Board, where a thread has been started about Gary.

Life really is too short.

John Ritz Miscellaneous

As we move through life, we encounter many opportunities to make a difference. Having been thrown some life-changing curve balls as of late, I thought I would share with you some life lessons that I received several years ago from a friend of mine. They are already making a difference for me, my mindset, and overall outlook on life. I hope they present an opportunity for you to stop and think for a moment about what are the most important things in your life. Read more…

John Ritz Miscellaneous