A Prescription in Marketing

Want to run for President? I got the idea from Paul Gram. Have a look at what was recently just leaked to the media… Continue Reading »

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There’s a lot of bloggers out there who tell you all the time why their blog is the greatest thing since sliced bread.

Some of them even offer shameless bribes to get you there. (Why? If they’re blog is so great, why do they need to bribe you??)

Well, I definitely need to bribe you hardcore to go to my blog. Because it sucks. And here’s why… Continue Reading »

Very sad news indeed. If you haven’t heard, it’s true. Gary Halbert passed away peacefully in his sleep on Easter Sunday.

While I never had the pleasure of personally meeting Gary, he’s had a tremendous influence on me and my marketing education.

If it wasn’t for Gary, I wouldn’t have written my first direct mail letter and sold my first mail order product 15 years ago.

My condolences go out to his family and friends, and to you, if you knew him well.

If you haven’t already one so, I invite you to share your insights and thoughts about Gary at Michel Fortin’s Copywriter’s Board, where a thread has been started about Gary.

Life really is too short.

My friend and colleague Ryan Healy recently posted a topic entitled Why Do I Blog, and opened up the floor with an invitation to others to give their own reasons…on their own respective blogs.

I think that’s a great idea, as many of his readers may find other interesting points of view by doing a little exploring. Plus, rather than encouraging comments on his site, he’s tagging these other blogs, just like Mike Sansone did in his response to the Why Do I Blog theme making its rounds across the Net today. Continue Reading »

As we move through life, we encounter many opportunities to make a difference. Having been thrown some life-changing curve balls as of late, I thought I would share with you some life lessons that I received several years ago from a friend of mine. They are already making a difference for me, my mindset, and overall outlook on life. I hope they present an opportunity for you to stop and think for a moment about what are the most important things in your life. Continue Reading »

I’ve been meaning to start a blog for some time, and not because everyone else is doing it or that I feel I have to share my life with the world. It’s really my desire to start and engage a dialogue about a special topic for me: copywriting and marketing.

Now there are many others out there with some of my experiences, expertise, and goals. But there’s nobody else in the world who has all the combined knowledge as me, and has experienced the exact same successes and failures. The same is true of you. Continue Reading »