A Prescription in Marketing

Well, it took me a little longer than I planned, but I think it was worth it.

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In the past I’ve written about customer service as an important marketing strategy. There are opportunities all around you to expand on your marketing in ways that may not be so obvious.

Retaining your existing customers certainly falls in that category. I’ve talked about how to reactivate lost customers before, but it would be even better if you never lost them in the first place. Continue Reading »

The other day I told you about a new white paper I was SUPPOSED to have published on Friday.

Well, sometimes things do come up, no matter our best intentions. Such was the case here.

And when I went back to read the paper again with a fresh perspective, there were some points I felt I needed to clarify and illustrate a little better. Continue Reading »

There’s no question the web has made it easier than ever to test your marketing campaigns and come up with new controls.

In the old days, testing was time-consuming and expensive. You had to segment your list and mail out multiple versions of a sales letter. Then you had to wait for two or three weeks.

Display ads in magazines took even longer, typically 3 months or more to gauge results.

Nowadays testing can take place in days or even hours, depending on how much traffic you have coming to your site. Continue Reading »

John Reese just launched his new blog, and for his first post, he’s released an eagerly anticipated report entitled, The Rebirth of Internet Marketing.

Now those of you who know me and my work know that there are some smart marketers I tend to watch very closely, and John Reese is definitely one of them. Unlike the majority out there, John actually conducts real-world tests, and (get this)…really acts on what he learns from them. Continue Reading »

If you’ve signed up to be on my priority announcement list for my upcoming Copywriter’s Toolkit, perhaps you’ve received a special email from me about Web 2.0 and its impact on the future of marketing.

That’s because Web 2.0 is an important part of the Copywriter’s Toolkit, even though overall it’s just one small piece of the pie.

Let me explain. Continue Reading »

Maybe you didn’t even notice these tactics quietly slipping under the radar. Perhaps you did spot them if you’re astute, even as they continued to do their job anyway.

For many who’ve discovered them and are using them on their websites, it’s the difference between looking like another “me too” site, and raking in some serious figures.

The concepts are a blend of subtle Web 2.0 interactive elements, combined with proven “old school” direct response and marketing funnel techniques.

What am I talking about? Perhaps a few examples might help to illustrate… Continue Reading »

I just got a broadcast email from a marketer whose products I use. He was wishing me a Happy Easter!

I instinctively hit reply to the email and was about to wish him the same, when I realized my Outlook had addressed the email to: noreply@hisdomain.com.

Well, that stopped me dead in my tracks!

It occurred to me at that moment how many times over the years I had tried to reply to an email I received, and had the dreaded “noreply@whatever…” nomenclature appear in my “To” field. Continue Reading »

Ok, it’s been some time since I’ve posted, and I feel I should explain why.

You see, not only am I booked solid writing for my clients, I also have a project of my own in the works that I’ve been trying to get moving along when I have the time.

I moved this blog from the old Blogger site to here with the intention of taking it in some new directions. That’s still my goal.

In the past, I’ve only posted when I had time to sit down and write an article about a worthwhile topic. While I still intend to write about worthwhile topics, I’m going to make it a point to write more frequently, even if it’s just a quick update on something, a rant, or something I think you’ll find interested. Even if it isn’t a polished long article.

So, that being said. Let me give you a brief update on what’s been happening lately. Continue Reading »

Publicity is a great way to reach a lot of people with a limited budget. The key is to have a message that is newsworthy, which obviously changes all the time. Years ago it was enough to launch a new website. Nowadays that’s too common. Last year there was a 12-year old girl making news because of an experiment she conducted for her school’s science fair: she had fast-food ice samples tested for bacteria and compared those test results with samples of toilet water from those same fast-food restaurants (about 30% of the ice samples had more bacteria in it than the toilet water). Continue Reading »