A Prescription in Marketing

A few days ago I wrote about how I finally jumped on the Facebook bandwagon.

Since then as you probably know, I’ve been connecting with lots of people for networking and friendship purposes.

It’s a great way to build relationships and get in contact with other like-minded business folks, any one of who could be the missing link in a future (or present) project of yours. Continue Reading »

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Ok, yesterday I wrote about my new adventures with Facebook. Looks like I’ll have much more to write about in the days ahead about Facebook, Twitter, and LinkedIn, among others.

But something interested happened today that I want to share with you. You may slap yourself in the forehead and say, “John, you idiot, this is old news.”

That may be, but this is the first time I’ve noticed it.

Here’s what I mean… Continue Reading »

I have a confession to make.

I might be addicted to Facebook.

I originally signed up with Facebook to test out some pay per click ads. While I did get traffic, it wasn’t the kind of targeted QUALITY traffic I wanted. But hey, you never know until you test, right?

Well, a couple of my marketing buddies saw I had a Facebook account and added me as their friend. Then I started searching to see who else I knew had an account on Facebook. Continue Reading »

I’ll admit it.

I’m one of the first ones to jump on the bandwagon of a successful trend … but only if it works. Only if it truly is successful.

Now contrast that with something that has weathered the passage of time–a real gem in an “overhyped” world.

An example might help: Continue Reading »

Today I want to give you a free tool… one of my secret weapons for gaining a competitive edge, when it comes to learning what your website visitors REALLY want.

(That kind of insider information can send your sales through the roof.) Continue Reading »

I’m sure you’re going to see this plastered all over the net, and well, this blog is no exception.

In fact, I’m a big believer in testing new Web 2.0 tools and techniques, especially when I can be an early adopter if they work. And here’s a chance for you to do the same. Best of all, it won’t cost you a single red cent.

What am I talking about? What’s all the fuss about? Continue Reading »

Yeah, it’s been a little while since I’ve posted. I even had one person email me to tell me that my blog is growing a beard!

The truth is I’ve just been very busy, between the toolkit launch, and a couple of copywriting jobs for clients. Plus I’m getting ready to go on vacation. My sister is getting married, so my wife and I are heading up to the Cape for that, then perhaps down to Newport, RI. And then from there we’re going to be spontaneous and play it by ear. Continue Reading »

My wife often asks me what the heck I’m watching when she wakes up late at night to see an infomercial on television.

The truth is, I’ve often watched these types of programs, including home shopping channels like QVC (I actually took a tour of QVC in Philly back in the 90’s, when they were a smaller outlet).

Yes, it makes sense when you think about the fact that we are all in the business of selling. It doesn’t matter whether you’re employed at a company or a self-made entrepreneur. We sell ourselves everywhere we go. Continue Reading »

I just spent the weekend at Ken McArthur’s JV Alert Live seminar in Philly, and I got the chance to spend some time with some amazing marketers.

I don’t know if you’ve ever attended a marketing event like this, but if you get the chance, I highly recommend you do so.

Just hanging out in the bar or the smoking area outside was a seminar in itself. There was one conversation I recall where Michel and Sylvie Fortin, Ben Mack, Ross Goldberg, Jason DeVelvis, Karl Barndt, Gina Gaudio-Graves, and I were shootin’ the breeze, and Michel started talking about video and light boxes on a sales letter. Continue Reading »

Well, it took me a little longer than I planned, but I think it was worth it.

You can download your copy of The Profit DNA: How To Unlock The Code To Maximum Profits Through Self-Evolving Websites here:

http://www.copywriters-toolkit.com/theprofitdna

No opt-in required. Just download it, print it out, and go.

And please do let me know if you find it helpful!