A Prescription in Marketing

My wife and I ate dinner tonight at a local Red Robin restaurant. They bill themselves as having “Gourmet Burgers and Spirits.”

While we didn’t have any spirits, we did try their gourmet burgers. They were good, without a doubt. But the one thing that stood out was their “bottomless steak fries” that you get with every burger. Indeed, any sandwich, I believe.

Why is this important? Continue Reading »

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The Interactive Coaching Class registration page is now live. Plus I posted a video that tells you everything you need to know about what’s included, the topics we’ll be covering, and much more.

Watch the video!

I think it’s safe to say that I’ve outdone even myself in the “overdelivery” department, if I may be so bold. Continue Reading »

Video #2 is now ready for viewing.

And this one is short, sweet, and to the point…

I walk you through the simple process of why your customers stop buying from you, and more importantly, what you can do to get them back in droves! Continue Reading »

If you aren’t using some of these hard-hitting direct response techniques in your business—whether online, offline, or BOTH—then you’re missing out.

Because your competitors probably are (or will be soon). Continue Reading »

After an interesting trip to Philly for the jvAlert Live seminar this past weekend, I’m finally getting back into the swing of things. And I have quite a few tidbits to share with you. The big problem for me was: where to begin?

There are so many topics worth sharing, so I decided to start with a very timely lesson we discussed in the copywriting panel. Continue Reading »

Ken McArthur’s Impact Factor book has just been released on Amazon. I just picked up my copy for a little over 16 bucks.

The full title of the book is “Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World“.

Pretty cool stuff to know in this day and age, right? Continue Reading »

A lot of people think posting to forums is a waste of time. It CAN be, if you’re there just to chat or kill time. But forums represent a tremendous opportunity on many fronts if you use them correctly.

Now I’m not going to talk about marketing your products and services through forums. Not exactly. It’s been discussed many times before by people a lot smarter than me. But I will talk about something that anyone who chooses to sell through a forum outlet will want to know. Continue Reading »

A few days ago I wrote about how I finally jumped on the Facebook bandwagon.

Since then as you probably know, I’ve been connecting with lots of people for networking and friendship purposes.

It’s a great way to build relationships and get in contact with other like-minded business folks, any one of who could be the missing link in a future (or present) project of yours. Continue Reading »

Ok, yesterday I wrote about my new adventures with Facebook. Looks like I’ll have much more to write about in the days ahead about Facebook, Twitter, and LinkedIn, among others.

But something interested happened today that I want to share with you. You may slap yourself in the forehead and say, “John, you idiot, this is old news.”

That may be, but this is the first time I’ve noticed it.

Here’s what I mean… Continue Reading »

I have a confession to make.

I might be addicted to Facebook.

I originally signed up with Facebook to test out some pay per click ads. While I did get traffic, it wasn’t the kind of targeted QUALITY traffic I wanted. But hey, you never know until you test, right?

Well, a couple of my marketing buddies saw I had a Facebook account and added me as their friend. Then I started searching to see who else I knew had an account on Facebook. Continue Reading »