It’s a common scenario.

You send an email to your list or post a blog post designed to drive traffic to your website, then sit back and wait for the sales to pour in.

Or maybe you tweak your PPC campaign “just a bit” based on some new information you learned, only to discover that…

Yeah, you’re getting some traffic. But they’re not buying!

Or they’re not opting in. Or whatever your goal is—what you’d ideally LIKE them to do.

I can relate.

Sometimes it can be a painstaking process to work and re-work your landing page to try to uncover that secret hot button you know will just send them into a buying frenzy…

Only to be disappointed once again when you realized, “this isn’t IT!“ Read more…

John Ritz Business, Copywriting, Marketing boost conversions, boost response, Copywriting, dismal sales, lousy sales, more leads, more optins, online sales, sales results, website conversion

The Copywriter’s Toolkit, one of my longest-running and most successful products to date, is on target for a complete makeover.

In version 2.0, dubbed the Conversion Toolkit, there’s updated content and resources for sure.

All the copywriting resources, videos, audio, PDFs, tools, and more from version 1 will all be updated for 2010-2011. Newer tools and web sites are popping up all the time, and version 2.0 will include many of the new offerings.

But that by itself isn’t what makes this upgrade so significant and special. Read more…

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I’ve got a real surprise for you.

On Tuesday, April 6th at 3 PM EST, I’m going to be doing a live event with Jay Conrad Levinson, the “Father of Guerrilla Marketing”, along With Shel Horowitz, who’s has many published marketing books to his credit as well!

Together, the two just wrote the latest Guerrilla Marketing book, “Guerrilla Marketing Goes Green.” Read more…

John Ritz Business, Marketing climate change, environment, environmentally-friendly marketing, green marketing, green-friendly, guerrilla marketing, Guerrilla Marketing Goes Green, Jay Conrad Levinson, Jay Levinson, marketing on a shoestring, Shel Horowitz

A couple years back I got to spend some time with copywriting legend Ted Nicholas in a day-long copywriting workshop.

Ted gave a lot of insight into many of the ads he has written over the years, and it’s easy to see why his copy has generated more than $4.9 BILLION for himself and his clients, including Nightingale-Conant, Agora, Marriott Corporation, Dearborn Financial Publishing, and Fischer Publishing, to name a few. Read more…

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I’m giving away copies of my popular website software “Power Effects v2″ to all my readers, as well as my followers on Twitter.

There’s no opt-in and nothing to buy. I will offer you the option to get the Master Resale Rights version for a song, but only if you wish.

You can find all the details, plus a demo of the software here.

Why am I doing this? What’s the catch? Read more…

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Yesterday I downloaded a couple chapters of Joel’s Comm’s Twitter Power book, and I noticed something interesting on that site.

Joel had a link you could click that would send you to Twitter with a tweet already filled in for you. He obviously did that so his visitors could tweet and spread the word about his book promotion, but up until then, I had never seen that strategy used before. Read more…

John Ritz Just For Fun, Marketing, Twitter tweet, Twitter, twitter trick

You may have noticed the change in my blog. Recently I’ve updated it to include more free marketing goodies, interviews, and other resources scattered throughout.

And I have a new site now, FoolproofProfits.tv, where I’ll be posting free videos on various marketing topics having to do with your market, your offers, and your sales copy. Read more…

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I’ve decided to release some complementary videos and audios, plus a resource guide PDF—strategies that’ll help you crank out a killer product in record time.

There’s no catch. I’m giving away 3+ hours of video, audio, and more from some recent content that was up until now only available to my coaching class (they paid hundred of dollars to get access to this). Read more…

John Ritz Business, Marketing create product, foolproof profits, killer product, product creation, record time

Happy April Fool’s Day!

Yesterday I talked about an event that was happening today. That event is the launch of a powerful strategy for your business that’s over a century old, but unfortunately misunderstood by the vast majority businesses out there. What is it? Read more…

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Tomorrow’s a very important day. Yes, it’s April Fool’s Day, but that’s not why it’s so important (even though I have a bit of fun with it).

No, tomorrow is the launch of a very special program. I call it Foolproof Profits, because in a nutshell, that’s what it is: A “can’t fail” strategy to guarantee your business succeeds in any economy, even this mess of a recession. Read more…

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