A Prescription in Marketing

Gary Bencivenga, one of the greatest living copywriters on the planet today, just released his latest bullet.

For those of you not familiar with the Bencivenga Bullets, I recommend you hot tail it over there and read his latest one right now. Continue Reading »

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Maybe you didn’t even notice these tactics quietly slipping under the radar. Perhaps you did spot them if you’re astute, even as they continued to do their job anyway.

For many who’ve discovered them and are using them on their websites, it’s the difference between looking like another “me too” site, and raking in some serious figures.

The concepts are a blend of subtle Web 2.0 interactive elements, combined with proven “old school” direct response and marketing funnel techniques.

What am I talking about? Perhaps a few examples might help to illustrate… Continue Reading »

As a copywriter, I’ve learned firsthand about the effectiveness of grabbers. What is a grabber? It’s simply an item that you attach to the top of a sales letter that “grabs” your reader’s immediate attention. It may be a dollar bill or a bill of higher denomination. It could be an “admit one” ticket of some sort, a penny, a foreign coin, a photograph, or just about anything. The key is to make sure it ties in to your letter or offer. It usually replaces the headline (or sometimes supplements it), and it’s purpose is the same as the headline: to get your sales letter read. Continue Reading »

I recently completed a report on landing pages. Entitled, How to Maximize Your Landing Page Conversions, it includes proven techniques to improve your website conversions and add more profits to your bottom line. This works for any kind of landing pages, whether sales letters, opt in squeeze pages, articles, whatever. Any place where you want your visitors to take a specific action. Lots of things worth testing that perhaps you’ve never thought of. Continue Reading »

Whether you are selling online, offline, or both (and you should be doing both, no matter what business you are in), you’ll undoubtedly want to get your prospect to act immediately, whether you’re attempting to generate a lead or sell a product or service. I talk a little about “takeaway selling” in my free report, 10 Ways to Write More Effective Ads, which you can get a copy here. Continue Reading »

Not too long ago an associate of mine asked me to look at his website’s sales copy. He had been struggling with tweaking and testing, and his latest salesletter to beat his previous control only ended up bringing in an additional 0.02% response. With all the marketing he was doing, his site was barely profitable. He even hired a decent copywriter to craft his latest salesletter, the new control.

Well, I took a look at his site, and I gotta say the salesletter didn’t look bad at all to me. Great headline, great lead, decent offer with plenty of quality bonuses. Pushed the right hot buttons, used takeaway selling, good call to action. Overall a very good sales letter (to me, at least). So why was it doing so poorly? Continue Reading »