If you sell a product or service that’s designed to solve a problem, I’ve put together a video just for you. Even if your prospects aren’t consciously aware they have this problem, you need to take a look at this time-tested formula.
It could significantly boost your sales and conversions. Read more…
Perhaps you’ve been watching Rich Schefren’s coaching program launch over the last several days. I found out from the man behind the salescopy for that promotion that Rich raked in over a million dollars in the first 24 hours.
Know who that man is? Read more…
Video #4 is finally ready, and in this one I pick up some direct response ads from around my house and from my mail and critique them. I show you some winners and (in my view) some things that can be improved.
You might just look at some of your own salesletters in a whole new light! Read more…
The Interactive Coaching Class registration page is now live. Plus I posted a video that tells you everything you need to know about what’s included, the topics we’ll be covering, and much more.
I think it’s safe to say that I’ve outdone even myself in the “overdelivery” department, if I may be so bold. Read more…
After an interesting trip to Philly for the jvAlert Live seminar this past weekend, I’m finally getting back into the swing of things. And I have quite a few tidbits to share with you. The big problem for me was: where to begin?
There are so many topics worth sharing, so I decided to start with a very timely lesson we discussed in the copywriting panel. Read more…
Ok, you might consider this a rant. In a way, it is.
But I’ve seen this mistake made way too many times to remain silent about it any longer.
I subscribe to a lot of (otherwise) smart marketers’ lists. But I’m really surprised to see this huge mistake being made time and time again. What is it? Read more…
In case you haven’t seen it yet, Gary Bencivenga just released his latest bullet, entitled “The ‘Golden Key’ of Persuasion“.
In it, Gary says the following: Read more…
In my last article, I offered some tips on adding more proof to your sales copy.
Because nothing’s worse than your prospects leaving your site immediately because your claims sound “too good to be true.” Even if they really are true.
Today I’m going to take it a step further and talk about a more advanced technique (but often missed by many copywriters). Read more…
I want to talk a bit about incorporating proof and believability in your sales copy, because it’s one of the most lacking things I see in many sales letters online today. There are so many opportunities to pile on the proof, there’s really no excuse to be slacking in that department.
The old “legend” goes that a famous attorney had his staff in a meeting, preparing for a major case. He asked them if there was anything they were missing… Read more…
Those of you who’ve opted to sign up for my Copywriter’s Toolkit prelaunch notification list should have been well aware that for the last week, I’ve given you a chance to get the Toolkit before anyone else.
And the response has been much better than I expected.
That’s good news for everybody, because Read more…
John "Ritz" Ritskowitz is a direct response copywriter and consultant who has brought in millions of dollars in sales for his clients and in the process helped them to boost their response and ROI.
Download your free copy of the eye-opening report, 10 Ways To Write More Effective Ads. Feel free to print it out and pass it it around.
Find this blog helpful? Do you enjoy the content provided here? Then buy me a coffee or send a tip my way! I like French vanilla roast and chocolate cappucino. Any amount you send is greatly appreciated! Send a tip »
