A Prescription in Marketing

The Interactive Coaching Class registration page is now live. Plus I posted a video that tells you everything you need to know about what’s included, the topics we’ll be covering, and much more.

Watch the video!

I think it’s safe to say that I’ve outdone even myself in the “overdelivery” department, if I may be so bold. Continue Reading »

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After an interesting trip to Philly for the jvAlert Live seminar this past weekend, I’m finally getting back into the swing of things. And I have quite a few tidbits to share with you. The big problem for me was: where to begin?

There are so many topics worth sharing, so I decided to start with a very timely lesson we discussed in the copywriting panel. Continue Reading »

Ok, you might consider this a rant. In a way, it is.

But I’ve seen this mistake made way too many times to remain silent about it any longer.

I subscribe to a lot of (otherwise) smart marketers’ lists. But I’m really surprised to see this huge mistake being made time and time again. What is it? Continue Reading »

In case you haven’t seen it yet, Gary Bencivenga just released his latest bullet, entitled “The ‘Golden Key’ of Persuasion“.

In it, Gary says the following: Continue Reading »

In my last article, I offered some tips on adding more proof to your sales copy.

Because nothing’s worse than your prospects leaving your site immediately because your claims sound “too good to be true.” Even if they really are true.

Today I’m going to take it a step further and talk about a more advanced technique (but often missed by many copywriters). Continue Reading »

Well, I’m finally back from vacation. My sister’s wedding went off pretty much without a hitch. My wife and I spent some lovely vacation time in Plymouth, MA and along the Cape for our anniversary. And Labor Day, the “unofficial” end of summer, has come and gone.

Now it’s time to get back into marketing. Today I want to talk a bit about incorporating proof and believability in your sales copy, because it’s one of the most lacking things I see in many sales letters online today. There are so many opportunities to pile on the proof, there’s really no excuse to be slacking in that department. Continue Reading »

Those of you who’ve opted to sign up for my Copywriter’s Toolkit prelaunch notification list should have been well aware that for the last week, I’ve given you a chance to get the Toolkit before anyone else.

And the response has been much better than I expected.

That’s good news for everybody, because Continue Reading »

If you’ve signed up to be on my priority announcement list for my upcoming Copywriter’s Toolkit, perhaps you’ve received a special email from me about Web 2.0 and its impact on the future of marketing.

That’s because Web 2.0 is an important part of the Copywriter’s Toolkit, even though overall it’s just one small piece of the pie.

Let me explain. Continue Reading »

Gary Bencivenga, one of the greatest living copywriters on the planet today, just released his latest bullet.

For those of you not familiar with the Bencivenga Bullets, I recommend you hot tail it over there and read his latest one right now. Continue Reading »

Maybe you didn’t even notice these tactics quietly slipping under the radar. Perhaps you did spot them if you’re astute, even as they continued to do their job anyway.

For many who’ve discovered them and are using them on their websites, it’s the difference between looking like another “me too” site, and raking in some serious figures.

The concepts are a blend of subtle Web 2.0 interactive elements, combined with proven “old school” direct response and marketing funnel techniques.

What am I talking about? Perhaps a few examples might help to illustrate… Continue Reading »