A Prescription in Marketing

Ok, it’s been some time since I’ve posted, and I feel I should explain why.

You see, not only am I booked solid writing for my clients, I also have a project of my own in the works that I’ve been trying to get moving along when I have the time.

I moved this blog from the old Blogger site to here with the intention of taking it in some new directions. That’s still my goal.

In the past, I’ve only posted when I had time to sit down and write an article about a worthwhile topic. While I still intend to write about worthwhile topics, I’m going to make it a point to write more frequently, even if it’s just a quick update on something, a rant, or something I think you’ll find interested. Even if it isn’t a polished long article.

So, that being said. Let me give you a brief update on what’s been happening lately. Continue Reading »

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You’re probably aware that testing different variations of your sales copy is a good way to let the market decide which of your headlines, guarantees, lead, calls to action, price points, etc. appeals to them the most. And they’ll tell you by voting with their wallets.

But there’s another kind of testing you must perform that’s of paramount importance, and it has nothing to do with your headline or lead. In fact, not performing this testing could cost you sales and existing/future customers, as well as cause a freeze on your merchant account, and even potential legal problems. Continue Reading »