If you saw the movie “The Secret” and was disappointed you didn’t obtain all of your desires just by imagining them, you should know that there’s an important reason: a VERY significant piece of the puzzle was left out in order to sell more copies.

In fact the whole “Secret” concept was based on a physicist’s work that he developed back in 1953.

Recently, scientists at Harvard and the State University of New York Medical Schools verified the positive effects of this program.

The original physicist who developed it was none other than Lester Levinson. Ultimately he passed away in 1994 as a rich and happy man at the age of 84.

One of my colleagues, John Anghelache, was lucky enough to study with one of Dr. Levinson’s proteges, Stephen Seretan.

Now I’m not really big on the self-help and metaphysical stuff, but after spending about 45 minutes–yes it took me just a little bit longer than the 37 minutes John reveals on his web page–I was amazed by the simplicity of the process, and the results I was on the path to obtain.

In fact, I was so amazed at the ease and promise of this program, because I actually took the time to try it out.

I realize a lot of others will be skeptical, so I thought perhaps a short podcast, where we actually go through the process itself, might prove useful so people can see for themselves–and the proof in action.

So After John agreed, you can listen to the end result below:

Discover more about Remove Your Limitations and how it works.

Enjoy, and let me know your thoughts!

No related posts.

As I promised a few days ago, I’ve finally put together one of my gigantic graphics package for you to download as my gift to you.

No strings attached.

Simply watch the video below for how to use the handwritten text in your salesletter, and use the link below the video to download it while I still have it available.

At almost half a gig in size, it’s a large file, but well worth it. You can never have too many salesletter graphics, because you never know when just the right one will come in handy and help to advance the sale.

The download is for personal use only, but if you want a private label rights (PLR) license, you can get one from the link below that for the price of a fast food value meal.

Note that the PLR purchase link gives you the license. You do not need to re-download the entire package.

Get all the details in this short video, then grab your copy while they last:

Click Here to Download the Graphics Package – Part 1 (191 MB)

Click Here to Download the Graphics Package – Part 2 (25 MB)

Click Here to Download the Graphics Package – Part 3 (190 MB)

Click Here to Obtain a PLR license for just $7

Related posts:

• eCover Graphics in 5 Minutes (For Non-Graphic Artists)
• Instant Product, Instant Salesletter

I’m a copywriter, not a graphic artist.

But I also sell a lot of info-products, and many times I need a quick ecover graphics bundle of the package, either for conceptual purposes, or because I really need to get something launched (perhaps you’ve been in the same boat at some point).

In any case, Photoshop is often time-consuming—for me, at least— and often overkill for what I need.

So what do I do? How do I crank out professional-looking graphics in 5 minutes or so so I can stay on schedule? Well, I mainly use these 2 tools (Gotta love open source)…

Anyway, one of them is ridiculously under-priced, in my opinion, and the other is free (the open source one, naturally)!

I’ve put together a short video that shows you exactly what I do, and how I do it. In fact, some of these “concept” designs are so good, they end up being in the final rollout!

See what I mean in the next few minutes in the video below. Maybe it might help you out when you’re in a pinch (and who hasn’t been at some point):

I’ll let it speak for itself. Get more details about the low-priced tool, as well as what else it can do, here.

Related posts:

• Free Massive Salesletter Graphics Package For You

In my previous blog post, I told you how, after being released from the hospital, I decided I was going to pay all my medical bills and expenses from income generated instantly—and on demand as needed.

I also told you how some of those “instant income” methods sounded good in theory, but didn’t pan out as well in the real world.

So I got rid of those that didn’t work, and focused on the fundamentals of what did, some of what I revealed in that last post.

But I also pointed out that those fundamentals were necessary before I got to the “meat and potatoes” I promised to show you today.

Well I intend to keep that promise and cover those today in a short video I’ve created for you below.

But first I want to tell you a bit about the history of these methods.

You see, for a while I had sitting on the back-burner a video series and companion guide, called Print Money On Demand.

It was designed to reveal these little-used tactics to generating various streams of income immediately, and at will.

There it sat on the shelf for a while, waiting for me to put on the finishing touches before I released it.

When I was recovering at home after my hospital stay, I realized this was the perfect opportunity to put these ideas to the test.

After all, I reasoned, if a bedridden guy undergoing physical therapy—and taking a break from work and clients—could do this, anyone could.

As I discovered some of the methods that didn’t work well or were too much for me to handle, I tossed them.

At the time I didn’t realize how much I was strengthening the product. I only knew I wanted to pay off these bills now, without raiding my bank account or other assets I wanted to keep.

In the end it’s kind of ironic (and no accident) that much of what worked for me was derived from promos and tests along the way I’ve conducted to generate these kind of income streams in the past.

The video below builds on where we left off in my last post, and gives you a pretty good glimpse into some of the tactics and strategies I cover in Print Money On Demand.

The quality of some of the text got a little grainy in a few spots when I tried to shrink the video down for this blog post, but you get the idea.

The prelaunch of Print Money On Demand is live (for now) at http://PrintMoneyOnDemand.com/prelaunch

The early bird gets the worm! See what I mean here.

Related posts:

• Instant Profit Streams Put To The Test
• My Recent Battle With Life and Death

Yesterday I gave you the “Reader’s Digest” version of my hospital stay, and the events leading up to it.

While I was at home recovering, I decided to return to several projects I had on the back burner, including one that used some clever time-tested methods to generate income on demand.

I decided to put it to the test, and use some of these “instant profit streams” to pay all my medical bills and living expenses.

How did it turn out?

Glad you asked. To be truthful, it wasn’t the smooth ride I thought it’d be.

Some of them relied on fancy gimmicks that didn’t always work in the real world.

Some of them relied on a sizable chunk of upfront capital to make it work, defeating the purpose of the entire tactic.

And others took too much time or work, which was difficult for me to invest in my situation at the time.

So I cleaned those methods out and returned to the roots, the fundamentals.

Given that any income stream is dependent on my incoming targeted website traffic, as well as my overall conversion rate, I could start at that point.

And given that conversion rate is influenced by my market, my offer, and my sales copy, I could focus on Maximizing those areas too.

Then there’s the “Moving Parade,” which states that there are always people entering and leaving your market.

Perhaps they no longer have a need for your product or service. Maybe they moved out of the area. Maybe times are tough right now and they don’t have the disposable income they used to have. Perhaps they’re traveling or out of touch from your marketing channels. Whatever.

It doesn’t matter why they’re no longer out of your market reach. It’s just reality—a part of doing business.

That’s one reason why the timing of your promotions are so important.

Obviously you want to promote when they’re most likely to respond. Some testing on your part can help to determine that window.

But you’ll always be missing out on some of your target market. That’s why we don’t do “one off” promotions. That’s the reasoning behind the old saying, “til they buy or die.”

Maximizing impressions (i.e. frequency) would help with the Moving Parade dilemma.

In fact, here are just some ways to tap into the Moving Parade concept:

- Holiday promotions
- Fire sale/flood sale (“damaged goods” sale)
- Spring cleaning sale
- Promotions tied to the news and current events
- “Raise money” sale (e.g. “So my kid can go to college”)
- Charity fundraising (“X% of all sales will be donated to ________”)
- “It’s my birthday and you get the gift”
- Testing new payment plan (pay as you go, $1 up front, etc.) or other elements of the offer
- Tie in with local event(s)—new school opening, town elections, local hero paying a visit, etc.
- Tie in with national events(s)—First human to land on asteroid, ballooning deficit, end of war, medical breakthrough, etc.
- Celebrity endorsement
- Important press release or other newsworthy event about your product/service/company
- Anything you can think of, as long as you give them a believable “reason why”

So to summarize so far…

Step one would be knowing your niche market and what they Want (and most importantly, are willing to pay for to get).

Step two would be to craft an irrisistable offer that delivers what they want and will trade their hard-earned money for.

Step three would be to make sure you can convince them your offer is worth more than their money (i.e. all sales copy involved).

And step four is making sure you’re in front of them when they’re most likely to buy (i.e. the Moving Parade, as it’s nearly impossible to know when each person in your target market is ready to buy).

So far, so good?

Now if we know we have a hot market (if not, find one fast), let’s look at our offer next. Remember, you offer includes…

- The product or service itself
- Any bonuses, premiums, or extras included
- The price and pricing terms available to them
- The guarantee
- Support
- Other amenities, such as free upgrades, instant web access, or anything else that adds perceived value

So by making sure we have a solid guarantee, valuable relevant premiums, and a solid product or service they want is essential. Do your own offers meet that criteria from your prospect’s view? Not your view, but your prospect’s.

Then we get to things like value building. This is an important part of your sales copy.

Value building helps to strengthen your offer considerably by building the value of each module/component.

As you show them each component of your product, you assign a “retail” value to each piece, showing them what that would cost them if they tried to buy that standalone component.

Here are some tried and true ways to crank out a FAST info-product:

- Create a useful report that solves a problem or fulfills a need
- Compile private label rights documents to create an ebook or have a writer create one for you.
- Leverage existing assets to package into a new product.
- Turn an existing product of yours, such as an ebook, into a video, podcast, webinar/teleseminar, eclass, or some other format.
- Start a coaching or mastermind group, provide mentoring, or hold an eclass (i.e. get PAID to create the product).
- Hold a webinar/teleseminar, free or paid, and sell the recordings and transcripts as a new product or a bonus to a relaunch of an existing one.

If you’re going to sell private label rights (PLR), master resale rights (MRR), or resale rights (RR), be sure to include your own affiliate links, or at least some sort of “bounce back” to get them to come back to your website, whether to sell them more, get them to opt-in to your list, or perform some other action that benefits you.

Otherwise you are missing a crucial element to using PLR, MRR, or RR in the first place.

Even PLR users often keep the content largely “as is,” allowing you to benefit from their laziness.

Here are some product creation tips:

- Record everything. You never know when you may use it as part of a future offer.
- Always look for ways to leverage your existing assets, relaunch an existing product or service, or white-label a PLR product or one you’ve purchased the rights to distribute
- Always ask yourself how you can add even MORE value. What else can you include in your offer that your customers and prospects would really want and benefit from?
- Sometimes starting with the sales copy bullets can give you a good outline and entry point for what to ensure you include in the product or service.
- Keep an eye out for relevant private label rights (PLR), master resale rights (MRR), and resale rights (RR) to add value to your own product. Even MRR and RR can be included “as is” in a separate report, book, video, etc., and PLR lets you alter as you see fit, even allowing you to pen your own name as the author. That’s a sure shortcut to product creation.
- Remember, the faster you can create products and salesletters to test different niche markets, the faster you can discover the profitable ones or “fail fast” and move on. Some of this process is a numbers game. But there are things you can do to increase your chances for success.

Some of this may seem very basic to you, but trust me. The fundamentals work wonders. Plus, it’s necessary to build on them when I reveal some really hot tactics tomorrow.

On a personal note, I want to thank everyone who sent me well wishes after yesterday’s blog post.

Today I am much stronger and healthier.

I lost 30 pounds (so far), I’ve brought my “borderline high” blood pressure down to an ideal low, and lowered my blood sugar through healthy eating and exercise to the point where I’m no longer in danger of becoming a full-blown diabetic.

Of particular importance to me is how much stronger and more flexible my body is now, and it only took a scary close call to get me to adopt this new lifestyle!

Let’s hope at least one person benefits from my experience and decides to make changes before the clock strikes 11 PM.

Tomorrow I’ll have even more methods to tap new income on demand, including some clever ways to get paid up front to create a new info-product.

Related posts:

• Printing Money on Demand
• Instant Product, Instant Salesletter
• My Recent Battle With Life and Death

Well, we sort of scratched the surface in video #1, but here’s where we really ramp it up.

Not only that, but I’ve got a complimentary webinar in store for you to really stir things up!

Here’s the deal…

Check out part 2 of “Why Your Website’s Not Converting” in the video below.

It really is the culmination of tons of hours of real-world critiques that clients have paid me a grand or more to do for them.

Granted, each one is customized for their particular product or service, but there are a lot of things I see over and over again that I want to to show you…things that’ll help YOUR business grow.

So grab a pad and pencil, take a few notes, and get ready to discover some mistakes (and how to fix them) that I’ll bet you’re making on at least one of your websites right now!

And remember, these two videos have just given you “Conversion 101″

To really get the goods, sign up for the free webinar here, which goes into much more detail on all of the elements discussed.

And make sure you comment below and tell me what you want (and don’t want) in this webinar.

Otherwise, I’ll have to make assumptions. Sometimes those assumptions are good. And sometimes…well, they could be better.

So give me your feedback and tell me!

No related posts.

It’s a common scenario.

You send an email to your list or post a blog post designed to drive traffic to your website, then sit back and wait for the sales to pour in.

Or maybe you tweak your PPC campaign “just a bit” based on some new information you learned, only to discover that…

Yeah, you’re getting some traffic. But they’re not buying!

Or they’re not opting in. Or whatever your goal is—what you’d ideally LIKE them to do.

I can relate.

Sometimes it can be a painstaking process to work and re-work your landing page to try to uncover that secret hot button you know will just send them into a buying frenzy…

Only to be disappointed once again when you realized, “this isn’t IT!“

Well, my clients regularly hire me for an in-depth video or written critique of their website.

Because they know taking just ONE of my suggestions can usually ramp up their sales by a healthy margin (in many cases, changing the headline ALONG can result in a 312% or higher conversion boost!)

So that kind of small investment to them is worth its weight in gold.

But of course I keep all my clients’ information confidential. So I can’t reveal to you what I (often) see are common areas for improvements that lead to significantly higher sales and leads.

That’s why I’ve decided to put together a brief video that shows you some of the most overlooked opportunities for bigger profits and huge responses.

So sit back, relax, have a pad and pen handy, and watch this free video that spills the beans on some quick tweaks YOU can make to your website in minutes that could have a massive impact on your bottom line.

Some of these you may already know. But I’ll wager you pick up at least a gem or two in there somewhere.

And anyway, it’s free, short, and to the point.

Enjoy!

Now I know I can’t cover every aspect of a salesletter in a short video like this. This isn’t meant to be a step-by-step course on copywriting.

Instead, it’s some quick hits you may have overlooked that could really make a difference in your bank account.

And I’d love to hear any results you wouldn’t mind sharing.

Cheers!

John

No related posts.

The Copywriter’s Toolkit, one of my longest-running and most successful products to date, is on target for a complete makeover.

In version 2.0, dubbed the Conversion Toolkit, there’s updated content and resources for sure.

All the copywriting resources, videos, audio, PDFs, tools, and more from version 1 will all be updated for 2010-2011. Newer tools and web sites are popping up all the time, and version 2.0 will include many of the new offerings.

But that by itself isn’t what makes this upgrade so significant and special.

What really makes it shine is its shift in focus. That is, how much more inclusive of what it takes to produce online or offline campaigns that really boost response and profits. More than just sales copy, this version introduces marketing campaign strategies and tactics, the secrets behind successful offers, reverse-engineering successful promotions, and so much more.

In fact, its bigger and grander focus is why it’s been renamed as the Conversion Toolkit 2.0.

There’s also another big plus.

It’s going to be available on DVDs and CDs shipped right to your door.

Sure, you’ll still be able to access everything on the website, but for some of the content, I wanted a more intimate and pleasurable learning experience, one that’s better suited for viewing on your TV in your living room. Or listening in your car. Or your iPod or portable player. You get the idea.

That’s the Conversion Toolkit.

There will also be another component to version 2.0: The Conversion DNA.

That package will contain more in-depth copywriting and conversion training, real-life case studies, testing results, and more all designed to reveal how all the individual components of a successful campaign fit together for maximum success and profits.

Those components make up the “DNA” part of the equation.

I have a lot of very successful copywriters and marketers helping me with really piling on the value here.

So to give you a sneak peek at what lies ahead, I’ve included 30 minutes of the first DVD of the Conversion Toolkit below.

Remember that all Copywriter’s Toolkit members will have the option to get automatically upgraded to the new shipped version when it’s released for just pennies on the dollar (basically to cover shipping and handling costs), so locking in your access now is the best way to avoid shelling out a few hundred bucks later on when it comes out in a couple months.

If you’re a member, you’re not obligated to upgrade. You’ll just have the option when it’s released.

But first, here’s the preview video of just some of what’s to come. It’s not final, as there’s editing and additional cool stuff going into the mix as I’m writing this. But it should give you a pretty good idea of at least a portion of what’s to come.

Also, I should point out that obviously the DVDs will be at high-quality video and audio. This preview has been rendered at a lower and speedy resolution (and smaller size) formatted just for the web:

You can grab the Copywriter’s Toolkit here and lock in your copy of both the Conversion Toolkit and Conversion DNA when it’s available to save a bundle and get a huge boost in sales, leads, and conversions all at the same time. Just go http://www.copywriters-toolkit.com.

And you can rest assure that there’s lots of direct response goodies in store for you!

What do you think? Please feel free to leave me a comment below and tell me what you liked (and didn’t like) about this preview video.

Also, let me know what you want in the next release. I want to make sure I include the kind of content that will help your business grow dramatically.

No related posts.

Well, last week we had a great live event with Jay Conrad Levinson, the “Father of Guerrilla Marking” en-route cross-country in an RV, plus Shel Horowitz, primary author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet.

After a couple of technical snafus in the beginning (wouldn’t be the same without those, right? Good idea to have a plan “C”), We got underway and Jay and Shel delivered some GREAT stuff I didn’t know.

Above you can see a picture of Shel’s home, built in 1743.

Across the street there was this great bakery and cafe that served fresh organic free-trade coffee.

And after we held the live Guerrilla Marketing event, I interviewed Shel while I had the chance about what it takes to write and promote a physical (i.e. non-ebook) book, both via the self-published and “traditional publishing” methods.

While I knew why you’d want to do such a thing, some of his answers weren’t what I thought they would be.

See for yourself in this short video interview I did with Shel:

No related posts.

I’ve got a real surprise for you.

On Tuesday, April 6th at 3 PM EST, I’m going to be doing a live event with Jay Conrad Levinson, the “Father of Guerrilla Marketing”, along With Shel Horowitz, who’s has many published marketing books to his credit as well!

Together, the two just wrote the latest Guerrilla Marketing book, “Guerrilla Marketing Goes Green.”

Reserve your spot right now (it’s free) here.

Did you know that you may be eligible for certain state and federal tax credits for “going green?”

“Shel Horowitz has
teamed up with Jay
Conrad Levinson to
create a masterpiece.
‘Guerilla Marketing
Goes Green’ is a guide-
book on ethical marketing,
from two experts with the
highest standards and values
in the industry.”
 
—Dr.Mani Sivasubramanian,
Internet Infopreneur,
Author, and Heart Surgeon

Actually, many countries now have incentives—tax and otherwise—for environmentally-friendly businesses.

And you don’t have to be a GE or Microsoft to get them, either.

In fact, small to mid-sized business stand to gain the lion’s share as a whole.

But tax credits and other government programs are just the tip of the iceberg for most small businesses who go this route.

Let me ask you: How often have you heard the following…

• Nice guys don’t finish last—they finish first

 

• Being a Green, eco-friendly business is more profitable

 

• Customers, suppliers, and even competitors can do a whole lot of your marketing for you

 

So How Can A Successful Business Be Both Green And Successful?

Well, for years Shel has been cheerfully spreading “heresies” like the three ideas above.

I’ve been following Shel for a while. He won an Apex Award for a book he wrote several years ago called “Principled Profit.”

It was one of the first to challenge the conventional wisdom about the place of ethics and the environment in business
success.

That book was ultimately republished by mainstream publishers in both India and Mexico.

An environmental activist since his teens, he even started an international movement around business ethics.

For Shel, these core principles aren’t just something you have to do because it’s the right thing, or simply to stay out of
jail.

They are actually the cornerstones of success.

But You Don’t Have To Listen To Me…

Many well-known companies prove him right every day, showing that you can make a profit and still hold your head up high.

And once again I’m thrilled to let you know that Shel has teamed up with the legendary Jay Conrad Levinson, the “Father of Guerrilla Marketing” …

…To package all his wisdom about success with Green and ethical business practices in a brand new book, “Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet.”

I’ll have them both in a live event on Tuesday, March 16th at 3 PM EST (tomorrow, as I write this), so I can grill them about their million dollar marketing secrets on a shoestring budget (especially when it comes to “green” marketing).

And not only will be be doing a live webinar,
we’ll be broadcasting it all live via UStream!

We’ll be giving away autographed copies of the books plus other goodies, but you must attend to get the goods!

Some of the event will be recorded, but we haven’t decided yet how that will be distributed, whether it’ll be on DVD, a free download, or what.

So you have to attend live in person to get all the benefits.

Plus we only have 1000 lines reserved. That may sound like a lot, but Jay and Shel’s avid followers make mine look like the Tiny Tim Fan Club!

So reserve your spot right now (it’s free) here.

I’m actually traveling up to Massachusetts lugging all my video gear, laptops, mixing boards and stuff just so we can make this a truly “must attend” unforgettable event.

During the event, Shel and Jay will reveal that Green values, strong ethics, and a cooperative philosophy are cornerstones of success.

They’ll provides a roadmap on how to not only run your business in alignment with these values, but how to creatively harness the marketing advantages of that stance–often in ways that cost little or nothing to implement.

With examples of not only what to do right but also how not to do wrong—ranging from solopreneurs to Fortune 100 companies (IBM, Apple, Ford, GM, Johnson & Johnson, and others) …

This remarkable events will help you increase and leverage your Green commitment, reach new markets, and slash your marketing costs.

You’ll actually learn a whole new way to think about marketing, including…

• How to find the “low-hanging fruit” in your campaign—the overlooked money funnels that cost next to nothing (even free) to do, but can impact your carbon footprint massively (And usually gives you a net gain in profit as a bonus!)

 

• Spreading the word at no cost through partner relationships with other businesses and nonprofits/not-for-profits

 

• Turning customers, suppliers, and even competitors into your biggest sales advocates

 

• Cleaning up the coverage in newspapers, radio, TV, blogs, social media sites, and other media – forget stufftotweet.com, we’re talking major cable news outlets!

 

• Creating REAL Green messages that even conservative bloggers have to agree with (and promote for you!)

The book went to press with more than 50 endorsements, including such marketing legends as Mark Joyner, Fern Reiss, Chris Brogan, and Michael Port–not to mention Green gurus like Joel Makower and Jacquelyn Ottman.

But in this “Guerrilla Marketing Goes Green” event, Jay and Shel are going to EXPAND on the ideas they wrote about, and tell you how you can start getting these benefits TOMORROW!

Find out more (and register for free here) — but better hurry… lines are filling up fast!

DISCLAIMER: Initially these two top marketers might make your brain hurt a little, but it’ll be well worth it as they tell you their close-guarded secrets to world-class marketing that doesn’t break the bank–AND leaves your clients and the WORLD in a better place afterward.

One more DISCLAIMER: Shel and Jay are donating a portion of the book launch proceeds to Green America, the nation’s leading green economy organization, helping people and businesses everywhere make the shift to a socially just and environmentally sustainable economy.

No related posts.