It’s a common scenario.

You send an email to your list or post a blog post designed to drive traffic to your website, then sit back and wait for the sales to pour in.

Or maybe you tweak your PPC campaign “just a bit” based on some new information you learned, only to discover that…

Yeah, you’re getting some traffic. But they’re not buying!

Or they’re not opting in. Or whatever your goal is—what you’d ideally LIKE them to do.

I can relate.

Sometimes it can be a painstaking process to work and re-work your landing page to try to uncover that secret hot button you know will just send them into a buying frenzy…

Only to be disappointed once again when you realized, “this isn’t IT!“ Read more…

John Ritz Business, Copywriting, Marketing boost conversions, boost response, Copywriting, dismal sales, lousy sales, more leads, more optins, online sales, sales results, website conversion

The Copywriter’s Toolkit, one of my longest-running and most successful products to date, is on target for a complete makeover.

In version 2.0, dubbed the Conversion Toolkit, there’s updated content and resources for sure.

All the copywriting resources, videos, audio, PDFs, tools, and more from version 1 will all be updated for 2010-2011. Newer tools and web sites are popping up all the time, and version 2.0 will include many of the new offerings.

But that by itself isn’t what makes this upgrade so significant and special. Read more…

John Ritz Business, Copywriting, Marketing conversion, conversion dna, conversion toolkit, copywriters toolkit, Copywriting, Marketing, sales

I’ve got a real surprise for you.

On Tuesday, April 6th at 3 PM EST, I’m going to be doing a live event with Jay Conrad Levinson, the “Father of Guerrilla Marketing”, along With Shel Horowitz, who’s has many published marketing books to his credit as well!

Together, the two just wrote the latest Guerrilla Marketing book, “Guerrilla Marketing Goes Green.” Read more…

John Ritz Business, Marketing climate change, environment, environmentally-friendly marketing, green marketing, green-friendly, guerrilla marketing, Guerrilla Marketing Goes Green, Jay Conrad Levinson, Jay Levinson, marketing on a shoestring, Shel Horowitz

I’ve decided to release some complementary videos and audios, plus a resource guide PDF—strategies that’ll help you crank out a killer product in record time.

There’s no catch. I’m giving away 3+ hours of video, audio, and more from some recent content that was up until now only available to my coaching class (they paid hundred of dollars to get access to this). Read more…

John Ritz Business, Marketing create product, foolproof profits, killer product, product creation, record time

Happy April Fool’s Day!

Yesterday I talked about an event that was happening today. That event is the launch of a powerful strategy for your business that’s over a century old, but unfortunately misunderstood by the vast majority businesses out there. What is it? Read more…

John Ritz Business, Marketing april fool, business foundations, Marketing, product launch, profit stream, profits

Tomorrow’s a very important day. Yes, it’s April Fool’s Day, but that’s not why it’s so important (even though I have a bit of fun with it).

No, tomorrow is the launch of a very special program. I call it Foolproof Profits, because in a nutshell, that’s what it is: A “can’t fail” strategy to guarantee your business succeeds in any economy, even this mess of a recession. Read more…

John Ritz Business, Marketing april fool, bit of fun, court jester, economy, high definition, high quality, launch, profits, recession, sales message, youtube

I never knew I was. Until I got 6 emails by the same marketer every time he did an email broadcast. Then I started unsubscribing (from the wrong emails) Only then did I go look at my own campaigns.

I wasn’t happy by what I found.

This 5-minute podcast may help you see if you’re in the same boat too! Read more…

John Ritz Business, Marketing autoresponder, auto_responder, campaigns, email_broadcast, email_campaign, marketer, mistake, podcast

My wife and I ate dinner tonight at a local Red Robin restaurant. They bill themselves as having “Gourmet Burgers and Spirits.”

While we didn’t have any spirits, we did try their gourmet burgers. They were good, without a doubt. But the one thing that stood out was their “bottomless steak fries” that you get with every burger. Indeed, any sandwich, I believe.

Why is this important? Read more…

John Ritz Business, Marketing benefit, doubt, gourmet_burgers, red_robin_restaurant, sandwich, steak_fries, tiny_portion, usp, value_building

A lot of people think posting to forums is a waste of time. It CAN be, if you’re there just to chat or kill time. But forums represent a tremendous opportunity on many fronts if you use them correctly.

Now I’m not going to talk about marketing your products and services through forums. Not exactly. It’s been discussed many times before by people a lot smarter than me. But I will talk about something that anyone who chooses to sell through a forum outlet will want to know. Read more…

John Ritz Business, Marketing

A few days ago I wrote about how I finally jumped on the Facebook bandwagon.

Since then as you probably know, I’ve been connecting with lots of people for networking and friendship purposes.

It’s a great way to build relationships and get in contact with other like-minded business folks, any one of who could be the missing link in a future (or present) project of yours. Read more…

John Ritz Business, Marketing, Twitter facebook, marketing_tool, mobile_phone, real_time, spam_filters, subscribers, Twitter