A Prescription in Marketing

The contest I held for a couple free seats to my Interactive Coaching Class officially ended yesterday at 8 PM EST.

There were many very good entries, and choosing the two winners was NOT an easy task.

The main criteria I was looking for (which I didn’t necessarily reveal…on purpose) was:

1. I wanted to gauge how serious each person was about taking action and following through. There were a limited number of seats up for grabs, and a lot of contest entries. I didn’t want either winner to look at this as a “free” opportunity, thus minimizing the value.
2. I wanted to choose people who recognized the opportunity here, and I wanted to see what they planned to do once they were successful. How would it change their life? How would they help others?
3. I wanted to give the opportunity for a couple people who fit the above criteria, but couldn’t afford the entry investment of the course, a chance to participate. While it’s true everyone had an equal chance of winning (based on their answers to the two questions I asked) whether or not they already registered for the class (I removed all names and other identifying information when we reviewed the entries), I was kind of rooting for the “underdog” in the back of my mind.

Actually, I figured we’d hopefully end up with one person who already registered as a winner, and another who did not due to financial constraints. I was pleasantly surprised that we ended up with two folks who could not afford the tuition.

Because of that, there’s going to be a third winner. One who already registered for the class. I want to be fair.

However, this third winner will be a separate contest. I’m going to choose that individual after the class begins (out of the registered folks who entered this contest) when I get to see who’s taking action and completing the assignments, and who’s goofing off. Not that I really expect anyone to goof off, but you know what I mean.

This was an EXTREMELY difficult contest to judge (I had others helping me out, and everything was blind). There were many good comments that fit the criteria I specified above all too well.

It’s just that… some resonated a little more with my judges.

So without further fanfare, the two winners are…

Linda and Connie.

Linda and Connie, you’ll have to contact me with your email address so I can get you in the class, which begins tomorrow. Simply open up a support ticket here, and I’ll get your starter materials and welcome package sent right out to you.

As for everyone else who entered, I really appreciate it! As I said, it was very difficult to choose the winners, but for those of you who already registered, there’ll be one more chance to win ahead.

For those of you who didn’t register and who entered the contest, I have something special for you. It may not be entry into the class (unfortunately I can’t accommodate EVERYONE, because there is one-on-one coaching involved), but I think you’ll get a lot of value out of it. Just open up a ticket here as well to claim it. Be sure to specify that you didn’t win. (Class participants will get this automatically, so you don’t need to do anything).

Again, many thanks for participating in this contest, which I hope was at least a fun and eye-opening experience. There’ll be others in the future for other events, so don’t worry that you missed the boat or anything!

Warm Regards,

John

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