Print This Post
Business & Marketing John Ritskowitz on 12 Apr 2008 07:25 pm
Am I The Last One To Notice This?
Ok, yesterday I wrote about my new adventures with Facebook. Looks like I’ll have much more to write about in the days ahead about Facebook, Twitter, and LinkedIn, among others.
But something interested happened today that I want to share with you. You may slap yourself in the forehead and say, “John, you idiot, this is old news.”
That may be, but this is the first time I’ve noticed it.
Here’s what I mean…
We all know about PPC ads scraping content off your web page for relevancy so it knows which ad to run.
After all, if my page is about skiing and the ad shown from Google or another provider is about golfing, well, it’s just not going to get clicks.
So we’re in agreement that the ad provider needs to “scrape” your page to learn what it’s about, right?
But what if you posted a link to another site that your visitors might be interested in? In the old days,you COULD have a site about skiing and a link to a golf site if you wanted, and all the ads would show skiing-related ads.
But (and here’s the “duh” part you might be screaming at me as you read this)… if those ads can go and check out your links and scrape the content there, dont’cha think it has a better chance of providing relevant ads?
Well, I’ve long suspected that was the natural evolution of these things, but I finally got confirmation today.
While I’d love to give you all the details right here in this blog post, it’s necessary for me to send you to this thread on Michel Fortin’s forum to see what I’m talking about. Look for my post on that thread and note the image I posted. I promise you it’ll all become clear once you read this.
"You're About To Miss Out On Something Huge..."
You do NOT want to be the one who hasn't seen these outrageous marketing secrets.
Subscribe to my free RSS feed and get an "unfair advantage" over your competitors, with access to profit-boosting methods that are working NOW--delivered right to your home or office as soon as they're released.