A Prescription in Marketing

The contest I held for a couple free seats to my Interactive Coaching Class officially ended yesterday at 8 PM EST.

There were many very good entries, and choosing the two winners was NOT an easy task.

The main criteria I was looking for (which I didn’t necessarily reveal…on purpose) was: Continue Reading »

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Perhaps you’ve been watching Rich Schefren’s coaching program launch over the last several days. I found out from the man behind the salescopy for that promotion that Rich raked in over a million dollars in the first 24 hours.

Know who that man is? Continue Reading »

Today I have a big announcement.

First, I spoke with business growth strategist JP Maroney, aka “Mr. Monetizer” last night, and he’s agreed to join the class as a guest expert. JP joins the following other marketing experts already on board: Continue Reading »

Video #4 is finally ready, and in this one I pick up some direct response ads from around my house and from my mail and critique them. I show you some winners and (in my view) some things that can be improved.

You might just look at some of your own salesletters in a whole new light! Continue Reading »

I never knew I was. Until I got 6 emails by the same marketer every time he did an email broadcast. Then I started unsubscribing (from the wrong emails) Only then did I go look at my own campaigns.

I wasn’t happy by what I found.

This 5-minute podcast may help you see if you’re in the same boat too! Continue Reading »

My wife and I ate dinner tonight at a local Red Robin restaurant. They bill themselves as having “Gourmet Burgers and Spirits.”

While we didn’t have any spirits, we did try their gourmet burgers. They were good, without a doubt. But the one thing that stood out was their “bottomless steak fries” that you get with every burger. Indeed, any sandwich, I believe.

Why is this important? Continue Reading »