A Prescription in Marketing

In case you haven’t seen it yet, Gary Bencivenga just released his latest bullet, entitled “The ‘Golden Key’ of Persuasion“.

In it, Gary says the following: Continue Reading »

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I’m sure you’re going to see this plastered all over the net, and well, this blog is no exception.

In fact, I’m a big believer in testing new Web 2.0 tools and techniques, especially when I can be an early adopter if they work. And here’s a chance for you to do the same. Best of all, it won’t cost you a single red cent.

What am I talking about? What’s all the fuss about? Continue Reading »

In my last article, I offered some tips on adding more proof to your sales copy.

Because nothing’s worse than your prospects leaving your site immediately because your claims sound “too good to be true.” Even if they really are true.

Today I’m going to take it a step further and talk about a more advanced technique (but often missed by many copywriters). Continue Reading »

Well, I’m finally back from vacation. My sister’s wedding went off pretty much without a hitch. My wife and I spent some lovely vacation time in Plymouth, MA and along the Cape for our anniversary. And Labor Day, the “unofficial” end of summer, has come and gone.

Now it’s time to get back into marketing. Today I want to talk a bit about incorporating proof and believability in your sales copy, because it’s one of the most lacking things I see in many sales letters online today. There are so many opportunities to pile on the proof, there’s really no excuse to be slacking in that department. Continue Reading »