A Prescription in Marketing

Well, it took me a little longer than I planned, but I think it was worth it.

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In the past I’ve written about customer service as an important marketing strategy. There are opportunities all around you to expand on your marketing in ways that may not be so obvious.

Retaining your existing customers certainly falls in that category. I’ve talked about how to reactivate lost customers before, but it would be even better if you never lost them in the first place. Continue Reading »

The other day I told you about a new white paper I was SUPPOSED to have published on Friday.

Well, sometimes things do come up, no matter our best intentions. Such was the case here.

And when I went back to read the paper again with a fresh perspective, there were some points I felt I needed to clarify and illustrate a little better. Continue Reading »

There’s no question the web has made it easier than ever to test your marketing campaigns and come up with new controls.

In the old days, testing was time-consuming and expensive. You had to segment your list and mail out multiple versions of a sales letter. Then you had to wait for two or three weeks.

Display ads in magazines took even longer, typically 3 months or more to gauge results.

Nowadays testing can take place in days or even hours, depending on how much traffic you have coming to your site. Continue Reading »

John Reese just launched his new blog, and for his first post, he’s released an eagerly anticipated report entitled, The Rebirth of Internet Marketing.

Now those of you who know me and my work know that there are some smart marketers I tend to watch very closely, and John Reese is definitely one of them. Unlike the majority out there, John actually conducts real-world tests, and (get this)…really acts on what he learns from them. Continue Reading »