A Prescription in Marketing

If you’ve signed up to be on my priority announcement list for my upcoming Copywriter’s Toolkit, perhaps you’ve received a special email from me about Web 2.0 and its impact on the future of marketing.

That’s because Web 2.0 is an important part of the Copywriter’s Toolkit, even though overall it’s just one small piece of the pie.

Let me explain. Continue Reading »

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Gary Bencivenga, one of the greatest living copywriters on the planet today, just released his latest bullet.

For those of you not familiar with the Bencivenga Bullets, I recommend you hot tail it over there and read his latest one right now. Continue Reading »

Maybe you didn’t even notice these tactics quietly slipping under the radar. Perhaps you did spot them if you’re astute, even as they continued to do their job anyway.

For many who’ve discovered them and are using them on their websites, it’s the difference between looking like another “me too” site, and raking in some serious figures.

The concepts are a blend of subtle Web 2.0 interactive elements, combined with proven “old school” direct response and marketing funnel techniques.

What am I talking about? Perhaps a few examples might help to illustrate… Continue Reading »

Very sad news indeed. If you haven’t heard, it’s true. Gary Halbert passed away peacefully in his sleep on Easter Sunday.

While I never had the pleasure of personally meeting Gary, he’s had a tremendous influence on me and my marketing education.

If it wasn’t for Gary, I wouldn’t have written my first direct mail letter and sold my first mail order product 15 years ago.

My condolences go out to his family and friends, and to you, if you knew him well.

If you haven’t already one so, I invite you to share your insights and thoughts about Gary at Michel Fortin’s Copywriter’s Board, where a thread has been started about Gary.

Life really is too short.

I just got a broadcast email from a marketer whose products I use. He was wishing me a Happy Easter!

I instinctively hit reply to the email and was about to wish him the same, when I realized my Outlook had addressed the email to: noreply@hisdomain.com.

Well, that stopped me dead in my tracks!

It occurred to me at that moment how many times over the years I had tried to reply to an email I received, and had the dreaded “noreply@whatever…” nomenclature appear in my “To” field. Continue Reading »

Ok, it’s been some time since I’ve posted, and I feel I should explain why.

You see, not only am I booked solid writing for my clients, I also have a project of my own in the works that I’ve been trying to get moving along when I have the time.

I moved this blog from the old Blogger site to here with the intention of taking it in some new directions. That’s still my goal.

In the past, I’ve only posted when I had time to sit down and write an article about a worthwhile topic. While I still intend to write about worthwhile topics, I’m going to make it a point to write more frequently, even if it’s just a quick update on something, a rant, or something I think you’ll find interested. Even if it isn’t a polished long article.

So, that being said. Let me give you a brief update on what’s been happening lately. Continue Reading »