You’re probably aware that testing different variations of your sales copy is a good way to let the market decide which of your headlines, guarantees, lead, calls to action, price points, etc. appeals to them the most. And they’ll tell you by voting with their wallets.

But there’s another kind of testing you must perform that’s of paramount importance, and it has nothing to do with your headline or lead. In fact, not performing this testing could cost you sales and existing/future customers, as well as cause a freeze on your merchant account, and even potential legal problems. Continue Reading »

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