Monthly ArchiveOctober 2006
Marketing John Ritskowitz on 12 Oct 2006
They Give Marketers A Bad Rap
A few weeks ago, Dateline NBC revealed a new skin-care product called Moisturol. The product was supposedly developed to keep your skin moist and wrinkle-free. Their USP was the fact that Moisturol came in pill form, which worked from the inside out. Unlike other skin moisturizers, they said, there’s no need to apply creme or ointment to your skin.
However, the “company” who marketed Moisturol never revealed that the product was a complete fake. The inventors never conducted any clinical trials to prove that Moisturol would work, because they knew it wouldn’t. Continue Reading »
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