A Prescription in Marketing

As a copywriter, I’ve learned firsthand about the effectiveness of grabbers. What is a grabber? It’s simply an item that you attach to the top of a sales letter that “grabs” your reader’s immediate attention. It may be a dollar bill or a bill of higher denomination. It could be an “admit one” ticket of some sort, a penny, a foreign coin, a photograph, or just about anything. The key is to make sure it ties in to your letter or offer. It usually replaces the headline (or sometimes supplements it), and it’s purpose is the same as the headline: to get your sales letter read. Continue Reading »

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As we move through life, we encounter many opportunities to make a difference. Having been thrown some life-changing curve balls as of late, I thought I would share with you some life lessons that I received several years ago from a friend of mine. They are already making a difference for me, my mindset, and overall outlook on life. I hope they present an opportunity for you to stop and think for a moment about what are the most important things in your life. Continue Reading »