Monthly ArchiveJune 2006
Marketing John Ritskowitz on 27 Jun 2006
In Search of the Elusive Customer
A recent survey sought to find out why customers stop shopping at a business. With over 2,000 people surveyed, here’s what they said:
- 9% left because they moved out of the area
- 9% left because they went with a competitor
- 14% left because of unresolved complaints
- 68% had no reason for leaving…they simply forgot.
Imagine, a STAGGERING 68% didn’t come back because they simply forgot. But that’s not the customer’s fault. It’s OUR fault if we don’t remind our customers to come back. Continue Reading »
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Marketing John Ritskowitz on 19 Jun 2006
The Power of Repeat Customers
I was speaking on the phone with a client the other day, and he asked me about ways he could increase his business (he has a retail store). He started asking me about places he could advertise to try to attract new business.
Well, there certainly isn’t a shortage of places to advertise, but it occurred to me that most businesses trying to grow frequently focus on one aspect: getting more customers.
The truth is, there are actually THREE ways to grow a business. Continue Reading »