If you saw the movie “The Secret” and was disappointed you didn’t obtain all of your desires just by imagining them, you should know that there’s an important reason: a VERY significant piece of the puzzle was left out in order to sell more copies. Read more…

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Business, Goal-Setting financial, goal-setting, goals, mindset, overcoming barriers, self help, self-programming

As I promised a few days ago, I’ve finally put together one of my gigantic graphics package for you to download as my gift to you.

No strings attached.

Simply watch the video below for how to use the handwritten text in your salesletter, and use the link below the video to download it while I still have it available. Read more…

Business, Copywriting, Marketing, Miscellaneous graphics, massive graphics package, plr, private label rights, salesletter graphics

I’m a copywriter, not a graphic artist.

But I also sell a lot of info-products, and many times I need a quick ecover graphics bundle of the package, either for conceptual purposes, or because I really need to get something launched (perhaps you’ve been in the same boat at some point).

In any case, Photoshop is often time-consuming—for me, at least— and often overkill for what I need.

So what do I do? How do I crank out professional-looking graphics in 5 minutes or so so I can stay on schedule? Well, I mainly use these 2 tools (Gotta love open source)… Read more…

Business, Copywriting, Marketing ecovers, graphic design, graphics, images, tools

In my previous blog post, I told you how, after being released from the hospital, I decided I was going to pay all my medical bills and expenses from income generated instantly—and on demand as needed.

I also told you how some of those “instant income” methods sounded good in theory, but didn’t pan out as well in the real world. Read more…

Business, Copywriting, Marketing discretionary income, income streams, Marketing, sales-copy, streams, value building

Yesterday I gave you the “Reader’s Digest” version of my hospital stay, and the events leading up to it.

While I was at home recovering, I decided to return to several projects I had on the back burner, including one that used some clever time-tested methods to generate income on demand.

I decided to put it to the test, and use some of these “instant profit streams” to pay all my medical bills and living expenses.

How did it turn out?

Glad you asked. To be truthful, it wasn’t the smooth ride I thought it’d be. Read more…

Business, Copywriting, Marketing discretionary, health, income, income streams, Marketing, medical, sales-copy, streams, value building

I don’t like to talk about it much.

It was January 5, only days into the new year, when out of nowhere. I began vomiting blood.

This unpleasantness continued into the wee hours of the morning, when my blood pressure began steadily going down, down. I didn’t know it at the time, but I was bleeding internally. Read more…

Marketing, News discretionary, health, income, Marketing, medical, streams

Occasionally I’m asked as a direct response copywriter whether some of those salesletter template products out there are worth reviewing, let alone using for any serious campaign.

And folks are usually quite surprised by my answer.

You see, it’s precisely because I’m a copywriter that they expect me to easily dismiss such “fill-in-the-blank” templates as useless. Read more…

Copywriting, Marketing Copywriting, market, niche, niche markets, product, product creation, salesletter, testing

Well, we sort of scratched the surface in video #1, but here’s where we really ramp it up.

Not only that, but I’ve got a complimentary webinar in store for you to really stir things up!

Here’s the deal… Read more…

Business, Copywriting, Marketing

It’s a common scenario.

You send an email to your list or post a blog post designed to drive traffic to your website, then sit back and wait for the sales to pour in.

Or maybe you tweak your PPC campaign “just a bit” based on some new information you learned, only to discover that…

Yeah, you’re getting some traffic. But they’re not buying!

Or they’re not opting in. Or whatever your goal is—what you’d ideally LIKE them to do.

I can relate.

Sometimes it can be a painstaking process to work and re-work your landing page to try to uncover that secret hot button you know will just send them into a buying frenzy…

Only to be disappointed once again when you realized, “this isn’t IT!“ Read more…

Business, Copywriting, Marketing boost conversions, boost response, Copywriting, dismal sales, lousy sales, more leads, more optins, online sales, sales results, website conversion

The Copywriter’s Toolkit, one of my longest-running and most successful products to date, is on target for a complete makeover.

In version 2.0, dubbed the Conversion Toolkit, there’s updated content and resources for sure.

All the copywriting resources, videos, audio, PDFs, tools, and more from version 1 will all be updated for 2010-2011. Newer tools and web sites are popping up all the time, and version 2.0 will include many of the new offerings.

But that by itself isn’t what makes this upgrade so significant and special. Read more…

Business, Copywriting, Marketing conversion, conversion dna, conversion toolkit, copywriters toolkit, Copywriting, Marketing, sales